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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,499 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23499)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Nikki V.
8 reviews
I really like the different selection that Ulta has to offer. I also really like that Ulta has their own brand and that they don't test animals. I also like that the people who work there are friendly and helpful and that the store offers a rewards system for free!

I just wish that I felt better about spending a lot of money on make up.
Erin D.
Brandon, MS
124 reviews
I love ulta because it has so many different brands and not only make up but also hair products along with skin.
Bella B.
Adah, PA
52 reviews
Perfect place for finding ways to take better care of yourself. I love finding new skin care products, or hair masks there!
Caitlin K.
Waukesha , WI
96 reviews
Firstly. The rewards program is unbeatable. I like to save up my points for a nice spree. I like that they have high end but also drugstore products. One stop shop! My first go to if I need a new concealer or etc.
Miranda S.
Freeland , PA
164 reviews
Such a great store! Have such a big selection of different make up! Love this store.
Alissa T.
Hanford, CA
49 reviews
Recently purchased the smashbox lipstick holiday case , along with the lipstick mattifier, they are good quality goes on smooth with no pacthyness
Ashley D.
Westwego, LA
12 reviews
Ulta is one of my favorite stores I can go there and they have great promotions when we do go and say I need to buy perfume you always have some kind of sale that you either get a free bag with your purchase of perfume or robe or even sometimes another gift set Ulta is a very very good store to try different products
Rachel R.
Rcho Sta Marg, CA
20 reviews
I absolutely love shopping at Ulta! I was so excited when my local shopping center got a giant one in. I think they have absolutely the best selection of make up from high end to drug store brands. It makes it so easy to get all my shopping done in one place. I love their selection of hair products as well as body lotions and accessories.
Shelby P.
Lakewood, wa
13 reviews
This store is the perfect place to get affordable makeup to high end makeup. The reward system is super beneficial and you get a lot of free stuff. The ladies and gentlemen who work there are so helpful.
Kelsi M.
57 reviews
I love that I can find everything I need for my beauty routine at Ulta. They have cosmetics and hair care products for every budget, from "drugstore" to luxury brands. Most locations offer a salon and brow bar too, literally a one stop shop for beauty products.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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