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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,493 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23493)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Mya C.
33 reviews
Ulta is great! They have both high end and drugstore makeup and will have almost anything you want to try out! I bought both my sister and mothers Christmas presents and I recommend shopping here.
Angie R.
Santa Maria , CA
12 reviews
Love when they have sales makes it affordable to get everything I'm intrested in buying at a great price...they have a good selection and love to try on all the products at the store. I also love how they set up the sales or new items in the front of the store.
Rebecca H.
29 reviews
My favorite thing at Ulta is their dry shampoo by the brand Living Proof. I have heard others rave about Batiste, but Living Proof's dry shampoo wins by a long shot in my opinion. It really soaks up the excess oils and helps to volumize your hair.
Kiana R.
San Antonio , TX
18 reviews
I got an eyeshadow palette from Ulta, Ulta brand and it was surprisingly very good quality, very good pigment and the variation in colors was pretty great not disappointed at all. Highly recommend you try out the rest of their products.
Kaetlin B.
Toledo, OH
47 reviews
Easily my favorite makeup and beauty supply store! I am a platinum member and the perks cannot be beat! I love watching my points add up, and the selection is amazing! I usually stop in once every week or two to check out the great deals!
Elizabeth L.
Frederick, MD
7 reviews
Ulta is a fantastic one stop shop for all your beauty needs. They're awesome at helping you find everything you need!
8 reviews
Ulta and I have an interesting relationship... While I love their selections, I have NEVER had a single person help me. I am not asked are you finding everything alright, do you need any help, etc.... I am never asked... And while I rarely actually need their help, it seems whenever I do, I'm ignored. So I have honestly just gone to doing my own research and knowing what I need or am looking for every time I walk in. It's just easier that way.
Heather B.
Grass Valley, CA
9 reviews
I really like Ulta beauty, and since my birthday is coming up, I asked my mom to get me a gift card here. I like that they have such a big selection, and you get free samples when you go in. They also offer a lot of coupons...however, I do wish that they were a little more affordable.
Angela A.
Henderson, NV
25 reviews
Ulta has the best frequent buyer program. I buy almost all my makeup there. The most recent purchase was Anastasia Modern Romance palette. I can not even describe how greatful I am that Ulta had this palette. The palette is so beautiful.
Preeti P.
Defiance, OH
2 reviews
I really like ulta. I get my foundation & mascara from there. It is comfortable on my skin.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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