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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,353 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23353)
Q&A (195)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Holli M.
Henderson, KY
18 reviews
I don't always have the best experience when I shop in here. The associates have been rude before and aren't always knowledgeable about their products. I also feel like they are a bit overpriced. I refuse to pay $12 for a shampoo that I can buy at Target for $8.
Caitlin M.
Cuba, MO
51 reviews
Love ulta! Especially for Clinique products and hair products! I can only get my hair stuff in store (Paul Mitchell's) instead of online which is a little frustrating but it is worth it. They have major sales, nice reward system and very affordable products! Definitely will continue to shop here!
Gabby S.
Sevierville, TN
7 reviews
I recently purchased a eyebrow pencil, and it's amazing! Great texture and goes on smooth.. there colors are always perfect. Ulta is definitely my go to store for makeup.
Michelle P.
13 reviews
I love this stores because you find since cheap products to expensive product! And they have a section to men!

Isn't like sephora that you only find "fancy" brands. Ypu can find here everything. And the people treat you well, you feel very comfortable in the store.
Ashlee P.
Stayton, OR
8 reviews
Great store. Love going online and in syore. Such a wide variety of products. Also great deals sometimes.
Lacy P.
Amarillo, TX
20 reviews
Ulta is a great store!! I love that they carry both drugstore and higher end makeup. I also love that they have all things beauty so it's a one stop shop!
Pamela P.
Leominster, MA
173 reviews
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Beauty Junkie Expert
Level 4
Ulta is my favorite makeup and beauty product store ever! I wish there where more stores everywhere so I will always go. Sadly the closest one to me is about 30 mins away and I have a very busy schedule so I only go occasionally but I love it!
Shannon J.
Grand Rapids, MI
9 reviews
I love Ulta! I love their points system so that I feel like I am going to gain something through my loyalty. If you pay attention to their emails, you can frequantly get great deals and earn even more points with your money. I get my hair done there as well ad feel like it's a great value. I just wish that they carried some more brands.
Annie N.
Eugene, OR
5 reviews
Great store! Full service and the selection can not be beat. I walked in sure I knew what I wanted but the professional helpful staff helped me choose something better for my skin and at a good price! I will be going back.
Lindsy M.
Lansing, MI
176 reviews
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Beauty Junkie Expert
Level 4
Also love this place. They don't carry as many brands as sephora, but they have ulta exclusives including their own line. They also carry low-end products too like NYX, ELF, and other drug store brands.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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