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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,424 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23424)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ainslee L.
Hope, AR
5 reviews
I enjoy shopping at Ulta & I like their products. However, I can only give them a 2!star rating because their customers service fails in comparison to their competitor Sephora. I like how Sephora gives free samples to try before you buy & that is why Sephora gets more of my business than Ulta. The only time I shop at Ulta is if I am looking for a product that Sephora does not carry. Also this year I did not receive my free birthday gift and never got an email. When I asked my local Ulta store about this, I was told to email customer service. It was not worth my time to go to all that trouble for a free sample size gift. I do feel though as a customer that spends over $1,000 a year in their store that I should not have had to take it upon myself to email customer service for a free birthday gift. Ulta I like your products, but your customer service is really lacking!
Jennifer W.
Bowie, MD
52 reviews
Definitely my favorite store to buy makeup! As someone who is completely addicted to makeup and buys WAY too much of it, I really appreciate the rewards system they have. Unlike sephora, ulta has both high end and drug store makeup so it's like the best of both worlds when you walk in there!
Jenny D.
Taylor, MI
3 reviews
I love Ulta! Just wish there was some way I could get samples or try on foundation... The range of products is always very nice and organized. When visiting Ulta, I always love visiting the Maybelline and NYX cosmetics sections. They have great stuff!
Nicole L.
Dayton , OH
114 reviews
Absolutely love Ulta!! The customer service you receive is amazing. They sell quality products. You can't go wrong with Ulta! I definitely love how they sell upscale makeup but they also have more affordable options too!
Megan F.
Philadelphia, PA
22 reviews
I love how you can try the products before buying, and they have a wide selection of drugstore and high end brands.
Katie E.
Chesapeake, VA
21 reviews
Love Ulta and their coupons for drug store products. Always clean and employees are super helpful. Good clearance section usually can get a good deal using their VIP program. I highly recommend this store especially if you're just getting into make up because the employees are so helpful.
Keshia P.
9 reviews
I love Ulta for all of my drugstore makeup product needs. L'oreal, nyx, CoverGirl are just some of my favorite products from Ulta.
Casey M.
Charlotte, NC
4 reviews
Ulta is not my go-to store for makeup because I can find most things I need at Walmart or target for a few dollars left. Any time ulta has sales I come in, and I enjoy their rewards program.
Dakota S.
Lafayette, IN
15 reviews
It is so easy to spend way too much money in this store. There are so many great products I want to buy. I love the free gifts that come with come with purchases. The clerks are very helpful. I leave there feeling beautiful and it is a fun store. It has a great variety of products
Shonda R.
Wetumka, OK
276 reviews
I just love Ulta! Their stores have a plethora of products. I also love the ulta brand products too. I have several of the Ulta kits. I also really love that you get free samples with every order and on occasion you can get free samples with certain products you buy. Ulta is a one stop shop, you have beauty, hair, nail, and brown care all in one place. It's like a candy store for adults!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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