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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,292 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23292)
Q&A (194)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Krista H.
Bethlehem, PA
187 reviews
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Beauty Junkie Expert
Level 5
The best part of ulta is that there's a high end side and a drug store side. it's literally the best of both worlds. I've noticed recently they're always added more brands to their collections on both sides too. also they're rewards program is a really great set up
Cindy R.
116 reviews
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Beauty Junkie Expert
Level 3
I love Ulta so much too be honest they have some of the best makeup but the only bad thing is that I never have enough money to buy all the things that I want lol but yes I recommend everyone to shop at Ulta they are great and they have some very affordable brands.
Maheen J.
257 reviews
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Beauty Junkie Expert
Level 4
I love coming here for all my drug store makeup. It is slightly less pressuring than Sephora, which makes it easier to look around. I like they have hair salon in the back, that makes it a one stop shop for me. I come here whenever I do not have time to go Sephora.
Jocalyn T.
Cabot, PA
24 reviews
Love love love Ulta! I love that Ulta has the big name brands but also the less pricey brands which you can find at your local Walmart, but does Walmart reward you for buying make up? I think not, so get your cover girl at Ulta get the reward card and get rewarded!
Ashlyn J.
Panama City, FL
30 reviews
I LOVE THIS PLACE! I spend WAY too much time in here but they have a variety of products from all price points and really good sales at all times of the year. I love being able to try out things before purchasing anything- def a plus! I will def be back here again!
Robyn R.
New Bedford, MA
131 reviews
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Beauty Junkie Expert
Level 4
I like Ulta because they have a mix of high end and drug store type products so they are very affordable. The store brand is pretty decent also, so I think it is worth a try to help your dollars go further. I do think this is a good store to try if you like makeup!
Clarissa C.
Honey Brook, PA
101 reviews
I love Ulta so much because their associates dont care about my age or how I look, they always offer 100% quality service when I go there. My only complaint is that some stuff Sephora has, they dont carry, which is terrible because Ulta has better customer service.
Cheyenne H.
73 reviews
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Beauty Junkie Expert
Level 3
Ulta has a lot of products and I like that the majority of products can be tested before purchased. The prices are reasonable for the products. I do feel like there are a lot of staff there to help but they aren't really helping...just standing around getting paid.
Nettie J.
Maple Shade, NJ
73 reviews
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Beauty Junkie Expert
Level 2
Ulta has a variety of stuff that you can buy. They have different brands you can buy. They have a variety of stuff but it's not really cheaper. Yes I think Ulta is good quality. Ulta is not necessarily cheaper. Yes I would shop at Ulta again for different products.
Kristen W.
Jacksonville, FL
17 reviews
Love the choices they have at this store and the set up is great and easy to find things. Although I don't care for their employees. I love buying perfume from there for myself and my boyfriend. They do carry good quality products and would recommend them to others
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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