Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,448 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23448)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Coraima P.
Miami, FL
131 reviews
OMG I love this place ! Everyone is so nice here and so thoughtful !

After a botched haircut at a very epensive salon in SF I was desperate to have it fixed ASAP. Ulta was do great got me in the same day I called to have it fixed with their Master Stylist Isis. Isis was amazing so sweet truly listened to my needs and got my hair back on track. I will def be back , nice down to earth staff friendly and great parking
Cora K.
Fort Jennings, OH
13 reviews
I really like to shop there, they have a wide variety and I
can usually find everything I need in one place.
Hayley K.
Raleigh, NC
12 reviews
I love how ULTA has so many options to pick from. They can be a little pricing on some items but the staff is always usually helpful. They have good quality materials and their products last forever. I also LOVE their exchange policy, if you don't like something you can just bring it back no questions asked. I highly recommend to others.
michele h.
Tallmadge, OH
25 reviews
ULTA beauty products are a little expensive but they are great. My daughter got me hooked on their foundation and their cc cream. I bought gift cards for my sister and best friend for christmas. Im hoping they like their products as much as i do.
Ana Paula A.
Miami , FL
211 reviews
Horrible experience buying online, really bad costumer service, prefer thousand of times Sephora, more products and definitely better attention
Delaney W.
Martinez, Ga
23 reviews
Head over heels in LOOOOVE with this store!! GREAT make-up, GREAT prices, AMAZING deals!! I've gotten a FREE make-up bag FULL of full-size products TWICE...can't wait till they do it again! It gives me a chance to try a product/color I might not have otherwise. Some of what have become my MUST HAVE products were discovered this way! Thanks Ulta!!
Morgan W.
Evansville, IN
88 reviews
Ulta seems a little disorganized to me. They times that I've been there the aisles and brands were not as clearly marked as sephora. I feel like there could be more organization. The variety does have a lot to offer, but the frustration of searching for products isn't always worth it.
Rachael H.
St. Clair
6 reviews
I get my eyebrows done here every time. No one else can do them right ūüėä also my go to place for makeup. Have everything beauty that you could ever need! Low end and high end products with amazing prices and deals ūüėä
Meagan T.
Staten Island , NY
14 reviews
Ulta is great when you find a good sale. They constantly send new deals through email when you are a member. I recently purchased an ariana grande perfume set as a gift and got a nice plush robe for free!
Karson L.
Monticello, FL
53 reviews
My favorite part about Ulta is their expansive drug store section! They carry my favorite drug store brands that are hard to find at actual drugstores! Like Catrice, Essence, and Soap and Glory! Their NYX section has so much more than any drugstore as well! I just love the amount of products they carry! Their high end section is also very stocked and has more inventory than my sephora carries! I also love that they carry an expansive collection of hair tools, hair products, skin care, nail polish, you name it! Ulta truly has it all! Add on one of their amazing deals and you are sure to leave a winner!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us