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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,494 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23494)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Michelle P.
Akron, OH
25 reviews
I recently discovered that Ulta stocks alot of products that Sephora doesn't. I was looking for Shape Tape concealer from Tarte and the only local place that had it in stock in my shade was Ulta. Everything is out and easy to find. The customer service is great. My experience was quick and easy.
Rachel B.
Blue Bell , PA
7 reviews
The best rewards program ever! I love that I can get both drugstore and prestige brands. My Benefit Brow girl is the only person who gets my arch perfect every single time.
Amber E.
2 reviews
Love shopping here, lots of makeup to pick from, different choices to choose from. Wish I had lots of money to shop there all the time.
Marisol D.
Dallas, TX
19 reviews
The makeup revolution highlighter is the best drugstore highlighter I have yet to try. It had the perfect shimmer and is not powdery and flaky
missy h.
64 reviews
I absolutely love Ulta! If I am asked which I prefer, Ulta vs Sephora, I definitely prefer Ulta. I wish they had more brands that I love buying but the rewards program is amazing. They always have great deals, gifts with purchase, and awesome sales. I've been a platinum member for a while now. I buy my skincare, hair care, and makeup from there.
Melissa S.
Saint Joseph
7 reviews
I visited Ulta a couple of weeks ago with my mom and sister. We went to buy the urban decay smokey naked pallette that was on sale and our saleswoman/benefit brow bar specialist was amazing with helping us with other makeup. We left with a lot more than we came for and also had our brows waxed at the brow bar. I love the range that Ulta has.
Kimberly C.
Johns Island, SC
21 reviews
I recently purchased an Ultra brand eyeshadow pallet and I am very impressed. The colors are pigmented and I have no experienced much fallout. I usually use Urban Decay or Tarte eyeshadow and my new Ulta pallet is about the same quality for a better price.
Megan C.
Pflugerville, TX
41 reviews
Adore ULTA and everything in it! They have a great mix of higher end and lower end products to fit everyone's budget. My FAV purchase was all my BECCA products! They also have a hair salon which is wonderful. Go to the store now! You wont regret it, I promise.
Brenna Z.
Gaithersburg, MD
22 reviews
Ulta is my go to for drugstore and high end. I love that they constantly have awesome gift with purchases. It is easier to shop online and I can find a large variety of products I love from here.

Overall a great store with many options for anyone.
Crystal S.
Clinton, Ohio
141 reviews
I absolutely adore Ulta. Such a great selection of both higher end makeup and drug store makeup! All though, the location near my house has a lot of snotty employees working there but other than that it's my go to place to get new makeup besides target and sephora.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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