Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,459 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23459)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Sissi C.
39 reviews
Ultra is one of my many favorite stores to shop for makeup and skincare. There is no other word for it besides perfection. There are so many pro including makeup and skin care and other needs for yourself.
Alexis A.
Lomira, WI
26 reviews
Love buying all of my beauty and personal care items here. They are always offering deals and freebies which makes it even better!
Libby C.
Green Bay, WI
16 reviews
Batiste Dry Shampoo is the best dry shampoo I've ever tried- and I've tried a lot! I have straight, fine hair with no natural texture. I used this dry shampoo every day either to add texture and volume or to soak up oils on a no-wash day. It's super affordable and there are so many scents to choose from! I prefer the floral. Getting it from Ulta is great too because you can combine coupons with your Ulta Rewards to save even more!
Audrey H.
San Tan Valley, AZ
2 reviews
I like ulta, the stores are more around than Sephora. I also like how they have some drug store brands in their shops. I like how you can get your hair or brows done in the salons, as well.
Denise T.
Winchester, KY
16 reviews
OMG!! My daughter and myself love ulta! We love going into the store and spending a couple of hours look around and picking out things to buy!
Nikole B.
Elon, NC
54 reviews
I live ulta they always have the products I am looking for and the associates are always very willing to help with anything! High quality products and reputation.
Alex L.
Canyon Country, CA
13 reviews
Ulta offers a great selection of beauty tools and skin care products. However, they don't offer samples unless it's a gift bag offered after a purchase. It's disheartening buying a product unsure of its efficacy and risking a return. I've heard some Ulta stores offer samples of a limited number of products, but the (local) store does not. Prices are also higher compared to their leading competitor.
Melissa C.
4 reviews
One of my all time favorite stores! You can find anything you need beauty wise from hair products, perfumes, make up, nail products. Wonderful store!
Megan G.
Cincinnati, OH
22 reviews
I love love love ulta. They have the best brands but yet still a wide selection of makeup with a wide selection of pricing
Kenny L.
Sterling Hts, MI
31 reviews
Shopping in Ulta is the next best thing to heaven! It smells great and carries all of my favorite brands from high end to low end products, and the prices are nice on most things.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us