Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,509 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23509)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ashley B.
32 reviews
I love that they have products that are less expensive and high-end products as well. Ulta is my go to store. Love it, and it's close by!
Krysta F.
Bechtelsville, PA
39 reviews
I love me some ulta. I will continually go here even if I don't necessarily need something. They always have what I need it want with great quality products. No matter where I am at the staff is always friendly and helpful!
Dalia G.
Chicago, IL
78 reviews
I love ulta, very affordable store brand makeup very nice quality. I also buy name brand make up from here and I almost always find what im looking for.
Taj J.
31 reviews
I love shopping at Ulta because of the variety of products they have. I love the fact that I can find everything from makeup, to haircare. I can make one stop for all of my beauty needs. I also love the fact that it has many of the same items as Sephora without the huge price tag.
Jennifer H.
Chipley, FL
61 reviews
I love ulta for several reasons. One you can get all your
high end brands there, but two you an buy your
drugstore items there as well. I love I have the both
of best worlds. I would say they are affordable and I will
make more purchases there.!!!!!
Monica S.
Fennville, MI
4 reviews
Ulta is by far my favorite beauty store! It carries both drugstore and prestige products and offers the very best rewards program there is! The staff is always friendly and helpful and every store I have been in has been immaculate.
Gabriella Z.
95 reviews
I love that this store has both drug store and more expensive brands and it makes it easy for one stop makeup shopping. I always love looking at their travel size section because it's a great place to try new products, I just wish that it was easier to look through the section without it looking like I was cutting people in line. I also wish that they had more employees throughout the store rather than by the benefit section.
Robin W.
Davy, WV
20 reviews
Ultra brand mascara has got to be my favorite mascara! It's not clumpy and really lifts your lashes
Jamie B.
Algonquin, IL
11 reviews
My favorite thing I've gotten from Ulta, that is Ulta brand, is the rose gold eyeshadow palette. Or the mint mandarin body wash, it smells so good and last a long time. Worth the price. The eyeshadow wasn't as pigmented as I'd like but it was still really good.
Averie H.
Indianapolis, IN
83 reviews
Whenever I go to the stores the workers are always super nice and knowledgeable about different products. Only wish they carried more brands, like beauty blender.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us