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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,391 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23391)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Danielle P.
Port Orange, FL
21 reviews
Ulta is beyond amazing. It has everything from beauty to body! Ugh! I wish I had enough money to buy everything! I love all the makeup Choices & especially the hair product available. My favorite store by far!!!
Jessica Y.
500 reviews
Ulta is the perfect spot for anyone who is looking for makeup that lies between drug-store and high end quality makeup. Their products are affordable and have great quality!
Natalie B.
4 reviews
I love Ulta. It's my go to store for beauty needs. The staff at my local Ulta is incredible.
Mikayla B.
Benson, NC
3 reviews
Ulta is my favorite makeup store if I want drugstore makeup all in one place. Usually if I buy high end I go to Sephora just because they have the beauty ID stuff and can make perfect matches with me. However, if you're looking for a good drugstore brand including the Ulta brand itself then Ulta is definitely the place to go. Absolutely love it!
lilianne  m.
Colorado Springs, CO
48 reviews
I always find what I'm looking for and more.this is the only place I can find nyx products in my area and I love that
Brittany D.
43 reviews
One of my favorite places to shop lately! I love the mix between high and low priced beauty items and the sheer amount of products they have to choose from.
Emilee N.
117 reviews
Ulta is amazing. They have a salon in store and also provide facial services. The workers I have encountered are always competent. I love the Benefit brow bar they have in store. To work the brow bar one must have a cosmetology license, so they know proper sanitation.
trisha c.
Kenosha, WI
9 reviews
I enjoy shopping at Ulta because of the variety. You have top of the line products along with more affordable choices and they always have decent deals, especially on shampoo. I do get most of my makeup and other things here.
Heidi B.
285 reviews
An Ulta store recently opened in our area and I was thrilled. I am wondering how I survived before. They have both mass and prestige brands, but I love their own line of make up and toiletries. They are high quality st a terrific price. Such great deals , I am like a kid in a candy store.
Meagan S.
Wilmer , AL
278 reviews
I've recently visited Ulta to buy some miscellar water, makeup, and a blending sponge, and I would suggest going there if you haven't already, they have a HUGE cosmetic selection and on top of that, they also have a great selection of hair products too! If I can't find anything at Sephora, my next stop would definitely be Ulta because of the many selections.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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