Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,284 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23284)
Q&A (194)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Daphne D.
54 reviews
Badge Icon
Beauty Junkie Expert
Level 3
It's a great place of you are a mua or hairstylist. I am neither, but i like to go look around. I wish they carried more products for natural hair.
Denise T.
Winchester, KY
16 reviews
OMG!! My daughter and myself love ulta! We love going into the store and spending a couple of hours look around and picking out things to buy!
Alli M.
406 reviews
Badge Icon
Beauty Junkie Expert
Level 5
I have nothing but LOVE for Ulta! It's my Happiest Place on Earth! Ulta has an excellent selection of beauty products from hair care, skin care, perfumes, and makeup. If you are looking for budget friendly or high end products, Ulta is for you. I enjoy shopping on line and in the local store. They have excellent customer service and a great rewards program.
Alex L.
Canyon Country, CA
13 reviews
Ulta offers a great selection of beauty tools and skin care products. However, they don't offer samples unless it's a gift bag offered after a purchase. It's disheartening buying a product unsure of its efficacy and risking a return. I've heard some Ulta stores offer samples of a limited number of products, but the (local) store does not. Prices are also higher compared to their leading competitor.
Mollie K.
Mount Hope, AL
57 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Ulta Beauty is my go-to beauty supply! Products and Beauty Supplies are very affordable. I would like to see a few higher end products in stores. I love the products they do carry! Ulta has a lifetime Platinum member in me!
Megan G.
Cincinnati, OH
22 reviews
I love love love ulta. They have the best brands but yet still a wide selection of makeup with a wide selection of pricing
Heath C.
144 reviews
I love taking my gf there to shop! Seeing her face when we walk into an ulta is priceless, like a kid at christmas time! So many great products by so many different companies!! Great store also to shop for mens colognes as well!! All around great store! The customer service is amazing, they have some of the nicest and most knowledgeable ppl around! I def recommend this store to anyone who hasnt shopped at an ulta before!!!
Latasha E.
Knightdale, NC
84 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I actually visited Ulta for the first time last week I received a gift card from a secret Santa. Once I went in I was so amazed. It was a large store and they had everything. I loved that unlike other beauty stores they had a mix of high end and lower cost products.
Miranda R.
Olathe, KS
20 reviews
Got some mascara at Ulta, it is great. Love all their products. Everyone who works there is nice and helpful
Carolina C.
86 reviews
Great place. Discounts aren't that great though. There's a fair selection and only some of the women there know what they are talking about. But they get some exclusive products which is nice at times.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us