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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,426 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23426)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alexa D.
13 reviews
I love the convenience of Ulta because there are so many and I can go in and grab what I need without having to go to a busy mall or Walmart.
Christina H.
Leander, TX
56 reviews
I find the associates at Ulta aren't as available to help as the ones at Sephora are. Either I'm unable to find someone to help nearby (as in I have to go searching for someone) or they seem "too busy to help". The Benefit Brow Bar is amazing though. Those ladies are magic. I also love that the have testers for not only their higher end makeup, but also some of their "drugstore" brands.
Michelle J.
104 reviews
Ulta has literally every single beauty product a person cold need because it is stocked with both drugstore and high end products. It ends up being a one stop makeup run for me because I don't have to go to various counters to get all the products I need!
Nikki H.
Valdosta, GA
3 reviews
Ardell lashes with adhesive and remover was perfect for easier makeup application... it was great not having to spend valuable time every day to apply lashes. It was also very affordable!
Kristina B.
Eldred, NY
81 reviews
I love the amount of choices that are available in this store. You can go high end or drugstore...and you can actually compare the items at the same time.
Jes Paolo d.
227 reviews
I dont use Ulta as much as Sephora since they dont carry allot of higher end products. However if its something basic that Im not sure if I am going to like then I will go there. I prefer Sephora because I can pick samples with every order and I think they have a better point system. But Ulta often has gifts with purchase deals that I love!
Jessica P.
Knoxville, IA
5 reviews
This is my go too shadow! It last all day and is just the right amount of pigment! Ultra eye shadow trio CLASSY. As you can see I am almost out of this triple treat!
Susan M.
Overland Park, KS
6 reviews
Love the service and pricing!!! The people are always so helpful and I always find what I need
Kelly L.
Arkadelphia, AR
234 reviews
I like that Ulta also has fragrances. They offer a wide selection of beauty items and have really good discounts and coupons.
Paige K.
Gallipolis, OH
7 reviews
Ulta is my favorite store. I go there for all my makeup, hair, and skin needs. They have a wide variety of selection including both high-end and drugstore makeup. They are not too expensive either.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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