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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,413 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23413)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Stephanie S.
Lagrange, KY
609 reviews
Online, Ulta is awesome!

But in person, I have never been to an Ulta that was clean and presentable! I think a lot of it has to do with the clientele that go there, because people are messy! But then again, every time I've gone to one of the stores, the staff is too busy talking to each other.

It is nice that the store offers both high end and drugstore products under one roof
Amanda H.
7 reviews
When I walked in to Ultra, I had one product in mind, yet somehow I walked out with something completely different. Their knowledgeable staff introduced me to a new product I had never used before and I fell in love. I love that their staff was able to give me the incite on multiple brands in the store, not just the one in their section.
Sarah T.
Wabash, In
32 reviews
I like the different sales they have. I like that you can get High-end products and drug store products all under one roof!
Sabri O.
5 reviews
I go to ultra quite often especially for the Essence mascaras and lip liners they're very affordable they are perfect no need for improvement best quality better than high end I will always shop there
Mindy W.
Omaha, NE
14 reviews
I have purchased multiple products from Ulta online and in store. I love the deals and how quickly they ship your orders
Bloomington, IL
120 reviews
I love ulta and Im pretty sure I could spend the entire day and all of my money there. They have everything! From drugstore makeup to high end. Hair care, skin care, perfumes. My favorite place to shop more makeup
Stephanie C.
Old Forge, PA
60 reviews
I love ultra they have so much I love that you could get everything in one store you could even get you hair done there to which is amazing
Sierra W.
10 reviews
Highly recommended this store to everyone! Even to men they have things for you as well! lol I've never had a bad experience with shopping here always a very nice environment to be in and the employees are always helpful definitely one of my top favorite stores to shop at!
Abby G.
178 reviews
Ulta has a great variety of products and name brands. They don't have all the makeup I use but they have great deals sometimes and their Ulta name brand makeup is pretty nice.
Holly J.
Fort Wayne, IN
101 reviews
I love ulta!!! They have an amazing selection for all beauty needs. I buy almost all my haircare products there, the prices are great.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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