Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,338 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23338)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Tristi K.
15 reviews
I just love ulta. Although we have a store here , I rather shop online. I love that they carry something for everyone's price range from L'Oréal to urban decay. I tend to go to ulta website when needing makeup over Sephora. The ship so lightings fast!
Liz E.
Ellettsville, IN
2 reviews
I like ultra but sometimes it's so bigs it's overwhelming! If I have just one need it still takes awhile to get in and out.
Holly A.
Whitewater, KS
74 reviews
I love Ulta and recommend it to everyone I know! I like their rewards program better than Sephora because you can use $$ off on anything in the store! My only dislike is their customer service isn't as great as Sephora!
Madeline H.
9 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I really enjoy shopping at Ulta because they really do have anything and everything related to beauty. They have makeup products, facial products, hair products as well as hair devices. Their prices are really good and I always walk out of Ulta having bought items that I am in love with.
Jennifer P.
Pittsburgh , PA
625 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love Ulta. They have all kinds of brands, from drug store brands, to name brand $200 foundation. They have decent deals sometimes and they almost always have a coupon out. I definitely recommend any makeup or hair enthusiast to check it out.
Maria T.
14 reviews
Their products are innovative and make you feel young and beautiful with your cosmetics, all women should wear them
kristin c.
San Diego, CA
119 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love ulta! They also have great deals and coupons all the time like 3 off $10 or $5 off $15. Throughout the year they have 20% off coupon that they send out. I am a fan of the rewards program. The points rack up and comes full circle. I just wish they carried the same brands that Sephora carries. If they did, I would be an Ulta girl instead of sephora's.
Lala S.
Houston, TX
43 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I recently bought tarte shape tape concealer from Ulta and I love it! It is the best concealer I've ever tried. It goes on smoothly without caking.
A P.
70 reviews
Well I am a curly natural girl, and Ulta always has the brands that are usually hard to find. I can always count on my local Ulta store to have new products for me to try! I love new products, I am a product junkie in search of some staple products
Kayla G.
Brawley, CA
26 reviews
Badge Icon
Beauty Junkie Expert
Level 1
love, love, love Ulta!!! I go at least once a week. I find everything i need there. from hair products to makeup to everything in between!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us