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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,502 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23502)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jenn S.
Bremerton, WA
63 reviews
Ulta is the place I go to for the Pureology hair care series. My stylist always used it on my hair and I was quite happy and relieved to find it at an affordable price.
elizabeth s.
Jeffersonville, IN
18 reviews
Ulta brand lip liner and eye liner is wonderful. Their color selections are great and they are very pigmented. They last all day though work and even 3 meals a day. I am an eye rubber and the liner ever stays on.
Madyson S.
Victorville, CA
4 reviews
I love Ulta everyone of there products is Amazing I love it no smudge matte,lasts All day! And it's just amazing just wish a lot of the stores weren't so messy
Kelly K.
North Mankato, MN
18 reviews
I love that Ulta has both prestige and drugstore brands - even the Ulta housebrand is good. I'm a huge fan of the Ulta brand BB cream and use it almost daily. The quality of most items are really good and I definitely would recommend them for most beauty needs.
Marti W.
College Park, MD
79 reviews
My all time favorite place to shop! The people at Ulta are so knowledgeable and so helpful, it is truly enjoyable to shop there! The black Friday sets are such a deal, you get amazing benefits by racking up shopping points, and every employee is helpful and kind!
Hannah T.
Bellingham, WA
14 reviews
Ulta is my #1 place where I purchase makeup. The perks make me feel like a valued platinum member, but even when I was just a regular rewards member I also felt the love. I absolutely love how your points at this store never expire, and can be redeemed as in-store credit. It's like getting more money for purchasing makeup... to spend on more makeup! Haha. There are times where you can get 3x or 5x the points too when purchasing a certain brand's products. Platinum members also get a sale at the end of the year that is 20% off EVERYTHING. On top of that, a few times a year they do the same thing, 20% off everything (except fragrances). There's also times in the month where there's a certain item every day of the month that is about half off its original price. Pretty awesome. Those usually ship free online during those sales. Although, to reach free shipping online for regular sales, you'd have to spend $50+. There ARE times where the minimum for free shipping is $35. This past year, Ulta has included more prestige brands like NARS. They even have drugstore brands so you can get points for those as well. I absolutely love the customer service at Ulta. They reply as soon as possible and fix the issue right away. It's never a problem returning an item at a store whether it was bought at another store or online, just as long as you have the receipt of course. Sometimes Ulta gives free gifts along with purchases which is pretty nice in my opinion. I just got a free robe for ordering perfume. Overall, Ulta has been really good to me. Don't forget, you get a birthday gift on your birthday as well! Plus a coupon. Oh, and if you invite someone to sign up for the rewards program and they start using their account- you AND your friend get $10 in credit (off of a purchase of $25) to spend on ANYTHING. :)
Veronica A.
Villa Park, CA
555 reviews
Ulta is definitely my go to beauty store. I love that I can go in and get my high end beauty products as well as my drugstore beauty products. Make shopping so much easier! Plus I love their rewards program much better than sephora
Melissa G.
Moses Lake, WA
1 review
Love their NYX makeup line and they gave great customer service. I would recommend to a friend and I will be shopping there again
Aide J.
Los Banos , CA
440 reviews
Ultra is a great store. It has a great and large selection for all those personal needs to look and feel glamorous. Most items are priced at affordable prices depends on your budget . I will definitely continue to shop at Ultra .
Jillian C.
Thatcher, AZ
253 reviews
This company carries a good variety of makeup and hair brands, both name-brand and drugstore. I like that what I can't find at Sephora I can often find here, and vice versa. They also have a really great brow bar there from Benefit that I highly recommend visiting.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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