Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,415 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23415)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alyssa R.
Canyon, TX
3 reviews
I love the affordability of the Ilya brand makeup and I also love that I can buy my high end products there. It makes me happy to walk in that store.
Lola M.
San Jose, CA
10 reviews
Ulta is an essential for buying makeup, shampoo and hair supplies. I use Ulta for all of my body needs. Some of Ultas products can be a bit pricey but worth it! I shop at Ulta a lot and I enjoy doing it. I will shop at Ulta again because I love it so much.
LeAnn M.
Caldwell, OH
40 reviews
I love Ulta's eyeshadow pallets. They come in a great variety as well as the best bang for your buck. I will be a repeated buyer.
Faith W.
Shreveport, LA
178 reviews
I love this store! The ladies at the Shreveport location are always to helpful and easy to talk to about what products I do/ don't like!
Annamaria D.
Homosassa, FL
39 reviews
I have a problem . I am obsessed with this store. I buy literally all of my makeup and hair care from here! The best part, the rewards program! I highly recommend this beauty store over any others ! No regrets
Gina J.
Dallas , GA
33 reviews
I like Ulta because of its convenience. I can always find products from my favorite brands. I always pick up my Urban Decay Perversion Mascara. It's my current fave because it gives my skimpy lashes volume and length.
Kasey S.
Lebanon, PA
6 reviews
Really love ulta for their diversity in brands and products. They also have their own line as well which is fantastic! Great foundations and eye shadows that are extremely affordable. Majority of the time ulta will even have a bogo promotion on their ulta brand items, which is AMAZING! Definitely stop by and check out one of their many locations if you haven't. I guarantee you won't regret it
susan m.
Chester, NY
3 reviews
I like that i can find any beauty product at ulta. from high end to low end cosmetics, perfumes, bath stuff. the employees are great & always willing to help you find what you're looking for.
Maryam L.
Las Vegas, NV
153 reviews
Decent prices. Can purchase low and high end under one roof. Staff is helpful to a limit. One should go in with some information of what they are looking for
Tara T.
21 reviews
I love ulta because they have higher end brand names and they carry your typical make-up products that you can get just about anywhere. It is a one stop shop for Ny and all beauty products! Plus who doesn't like Benefit!!!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us