Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,309 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23309)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Janie A.
312 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love Ulta so much, they just opened a store by where I live and I love to shop there so much! It has a little bit of everything and always has amazing deals!
Sofia J.
lakeside, CA
16 reviews
Diverse in brands and pricing. Drugstore & high end. But very minimal in store
Brandy M.
Lawrence , KS
35 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Love this store! Usually same price as competitors plus you can get high end and drugstore items all in the same place!
Stefen M.
Corona, CA
65 reviews
Ulta has their act together. Their stores are usually really clean and neat. Their check out is always fast, and their products are up to standards. I always accompany my girlfriend when she comes for make up, an it wasn't terrible for me, which is saying something.
Hayli Z.
Novi, MI
34 reviews
I recently bought naked palette from ulta and LOVED IT! The bronzer, highlighter and blush are a perfect combo and give me all I need for a quick pop of color!
Amanda H.
7 reviews
When I walked in to Ultra, I had one product in mind, yet somehow I walked out with something completely different. Their knowledgeable staff introduced me to a new product I had never used before and I fell in love. I love that their staff was able to give me the incite on multiple brands in the store, not just the one in their section.
Linay F.
Washington, DC
15 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Ulta is my GO TO STORE for ANYTHING dealing with anything beauty related. Whether its perfume, nail polish, makeup, or accessories, ULTA is my spot.
Sabri O.
5 reviews
I go to ultra quite often especially for the Essence mascaras and lip liners they're very affordable they are perfect no need for improvement best quality better than high end I will always shop there
Danielle F.
110 reviews
I bought my becca pearl highlight from ulta and I love it! It is super creamy and pigmented and super intense! It's one of the more expensive illuminators but for a good reason! I would recommend it
Bloomington, IL
120 reviews
I love ulta and Im pretty sure I could spend the entire day and all of my money there. They have everything! From drugstore makeup to high end. Hair care, skin care, perfumes. My favorite place to shop more makeup
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us