Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,321 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23321)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Daniella S.
Newark, NJ
297 reviews
Badge Icon
Beauty Junkie Expert
Level 5
This is my definite go to store. My all-time favorite. They sell everything from drugstore , mid range , to high end products. Amazing !!!
Sam M.
Livermore, CA
52 reviews
Ulta is amazing! I love that it has a range of higher end products as well as more affordable ones! And it has everything from makeup to skincare to fragrance and hair! The rewards program is also amazing. I definitely recommend shopping here.
Kaitlyn W.
16 reviews
Such a great store. The staff is always friendly and helpful. They have the best sales on liter shampoos and conditioners in the summer.
Tiffanie L.
East Berlin, PA
8 reviews
Great store with soo... many choices. You can find just about anything here and get it for a reasonable price. The quality is good and variety is the best.
Jaimee B.
180 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love shopping at ulta. The nearest store to me is always clean and organized so well. Everything is always easy to find and the customer service is excellent!!
Dianne S.
Dallas, TX
4 reviews
matching lip, nail and hair colors and tips were so easy and fun.....changes you look in minutes...and changes your mood.....
Katherine B.
Aurora, IL
28 reviews
Ulta is my go to makeup store. They're always sending me coupons and they have a points program which makes me feel a little less guilty about all the money I spend their. They carry all kinds of products from luxury to very affordable.
Haley C.
Thurmond, NC
7 reviews
Ulta is a very large store full of every beauty product you could imagine. While I enjoy ulta, I do prefer sephora.
Cori O.
70 reviews
I love ulta. My husband hates going with me because I will spend HOURS in there. They have everything from drug store to high end and the associates help you find what best fits your needs
Mikayla C.
Visalia, CA
61 reviews
Love my ulta products! They work so well! There always room for improvement though! My shopping experience is perfect! Employees are great!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us