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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,299 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23299)
Q&A (194)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ivy S.
Springfield, GA
3 reviews
Awesome store! They have brands in all price ranges and a wide variety of items for all of your beauty needs. Every time I go into my local store the associates are so sweet and always willing to help!
Kelly K.
North Mankato, MN
18 reviews
I love that Ulta has both prestige and drugstore brands - even the Ulta housebrand is good. I'm a huge fan of the Ulta brand BB cream and use it almost daily. The quality of most items are really good and I definitely would recommend them for most beauty needs.
Stacee B.
Midland, TX
8 reviews
Love the soft buttery feel of this bronzer, the smell is amazing! Could have a little more pigment though
Hannah T.
Bellingham, WA
14 reviews
Ulta is my #1 place where I purchase makeup. The perks make me feel like a valued platinum member, but even when I was just a regular rewards member I also felt the love. I absolutely love how your points at this store never expire, and can be redeemed as in-store credit. It's like getting more money for purchasing makeup... to spend on more makeup! Haha. There are times where you can get 3x or 5x the points too when purchasing a certain brand's products. Platinum members also get a sale at the end of the year that is 20% off EVERYTHING. On top of that, a few times a year they do the same thing, 20% off everything (except fragrances). There's also times in the month where there's a certain item every day of the month that is about half off its original price. Pretty awesome. Those usually ship free online during those sales. Although, to reach free shipping online for regular sales, you'd have to spend $50+. There ARE times where the minimum for free shipping is $35. This past year, Ulta has included more prestige brands like NARS. They even have drugstore brands so you can get points for those as well. I absolutely love the customer service at Ulta. They reply as soon as possible and fix the issue right away. It's never a problem returning an item at a store whether it was bought at another store or online, just as long as you have the receipt of course. Sometimes Ulta gives free gifts along with purchases which is pretty nice in my opinion. I just got a free robe for ordering perfume. Overall, Ulta has been really good to me. Don't forget, you get a birthday gift on your birthday as well! Plus a coupon. Oh, and if you invite someone to sign up for the rewards program and they start using their account- you AND your friend get $10 in credit (off of a purchase of $25) to spend on ANYTHING. :)
Cait N.
Overland, MO
390 reviews
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Beauty Junkie Expert
Level 4
I like Ulta because I've always had vreat results at their salon. It's nice to find the same product at each store you go to, no matter where you go.
anna b.
Clinton, MS
6 reviews
i have used the ultra eyeshadows and they really blend well, and they are really pigmented. i recommend them to misty anyone!
Kaitlyn W.
16 reviews
Such a great store. The staff is always friendly and helpful. They have the best sales on liter shampoos and conditioners in the summer.
Jillian C.
Thatcher, AZ
253 reviews
This company carries a good variety of makeup and hair brands, both name-brand and drugstore. I like that what I can't find at Sephora I can often find here, and vice versa. They also have a really great brow bar there from Benefit that I highly recommend visiting.
DiAnna L.
Port crane , Ny
5 reviews
Huge store and they have everything! ! Love it. I have also noticed that their prices are very reasonable
Sarah C.
39 reviews
I cannot say enough about Ulta. My absolute favorite store by far. There are SO many "drugstore" and high make up to choose from. I shop here ALL of the time. So many affordable products. So many choices. I would recommend Ulta to ANYONE. my favorite store ever!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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