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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,519 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23519)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kelsey H.
Greenville , SC
14 reviews
From hair care and skin care, Ulta is the place to go to get all your favorite, salon quality products. The store is organized and everything is not really expensive. I buy all my hair care and skin care needs here. I will definitely shop here again in the near future.
Candace D.
Rochester, NY
47 reviews
I love Ulta! The employees are always sweet and helpful. If you don't know what a product is or what brand you're looking for they help you find what you need and even then some! I was able to find the best products for my skin because of the helpful employees at ulta.
Jessica J.
19 reviews
Everything about this store is great. It always has what I'm looking for when my local Target doesn't have it. I also like that it has both high-end and drugstore products. It's also my new favorite place to get my hair done and my eyebrows waxed. The salon is amazing!
Marisol T.
297 reviews
Great store. Love stopping by here to pick up makeup and hair products. I have never used the salon services however I have heard good things about it too. They definitely have options for you on whatever item you are looking to buy. Earn points with your purchase too!
Rachel R.
Bellefonte, PA
46 reviews
I love Ulta. Their prices are reasonable and they have a wide selection. My only complaint is that their Ulta cosmetics line is not as good as Sephora's store brand. I find the quality of it is not as good and they don't always have the colors/ shades I am looking for.
Caressa H.
Des Moines, IA
129 reviews
Love love love my Ulta! I always prefer my Ulta to my Sephora, Ulta's customer service trumps Sephora by far! Plus, they are much more down to earth. I can find everything I need with ease and they usually have awesome sales going on too! I'd recommend Ulta every time!
Jaclyn A.
29 reviews
They usually have what I need, but they are expensive. The closest store is a good 40 minute drive from my home too. They had some issues with their christmas sale this year so I ended up not buying much from them. I do like the brands they carry and the makeup advice.
Melanie D.
Jonesboro, GA
6 reviews
Ulta has a lot to offer in the cosmetic industry. Their selection is huge and ranges from the expensive to less expensive products. I shop at Ulta at least once a month. Because of their variety, I can always find what I need. I will definitely continue shopping there.
Paola M.
Orlando, Fl
23 reviews
I have bought products of Maybelline and Anastasia from Ulta. I love going to Ulta because not only they have high end brands but also drugstore makeup. They always have specials in their store! I will recommend shopping here because they do have a variety of products!
Melissa Z.
Alexandria, VA
149 reviews
I love Ulta. I can usually find all of the drugstore brands I look for and some of the higher-end brands, too. They've done a good job of bringing in more and more companies with products that interest me. Additionally their rewards program is probably one of the best!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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