Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,377 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23377)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Bergineliz R.
New York, NY
237 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I like to buy at ultra when they have some offers or discount going on especially in the holidays
Corina B.
120 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta is by far one of my favorite stores. It is definitely my favorite store if you want drugstore makeup or prestige branded makeup. They offer great coupons and an amazing rewards program. I love it
Jeanna S.
Goodrich, TX
3 reviews
Thee moisturizer I use I often find on sale at their store and they have a great selection
Katrina A.
25 reviews
I LOVE ULTA! They make their products so affordable. Even though they carry both high-end and drugstore makeup, Ulta strives to save you money with all the coupons and sales that they offer. Will definitely shop here again!
Stephanie H.
Charlotte, NC
17 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Ulta is one of my favorite stores! The selection you have of make ups is delightful. I like that I can get my high end makeup as well as my drug store cosmetics. And that they offer services such as brow waxing, salon etc. I also love that they have coupons and sales. Sometimes you can get high end makeup for much cheaper compared to Sephora.
Christa W.
Defuniak Springs, Florida
24 reviews
I love the different range of products and prices this store offers. Very helpful employees, usually.
Debby M.
Fredonia, PA
14 reviews
I go to ulta because they are a multi service beauty store. I can go there and my hair and nails done,and also buy my make up,nail supplies and high end fragrances as well.
Taki V.
Austin, TX
143 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I don't shop here as often as I do Sephora, but it's still amazing. All the employees at the stores near me are super helpful and friendly. I love that Ulta includes drug store brands and swatches for about everything~! Their rewards program is also better than Sephora I think. I recommend shopping here~! :)
Rachel B.
Olympia, WA
17 reviews
This store is a great mix of high end and drug store. The drug store makeup is a little more expensive here than at an actual drugstore, but it's great if you want to get high end and drug store makeup at the same time. You kind of have to know what you want before you go in because the staff is not very knowledgeable.
abbi m.
Fort Myers, FL
30 reviews
It's been a great company since I started using it for all my beauty needs. The employees are very helpful and there is always a good selection. I go to ulta all the time and will continue to do so for a long time.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us