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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,413 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23413)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jessica D.
17 reviews
I just love walking in to the store I. General but I've used the better than sex mascara from I believe is too faced not really sure but they do make your lashes bold and beautiful for when going for a full glam look.
Brooke F.
Oklahoma City, OK
58 reviews
I love everything about Ulta. They have everything from makeup to skincare to haircare. I like how they have high end & drug store brands. They always have coupons out and free items with purchases. I love their point system.
Nina S.
41 reviews
I like going to Ulta to experience the product before I buy it, but most of the time I don't actually buy anything in the store. I find that its cheaper buying from the original company's website with a discount code than purchasing from Ulta.
Monica R.
Arab, AL
11 reviews
I haven't actually used ulta before but I've some good reviews on the products. And I've been needing to go get some SK I can try it out .
Cecilia L.
Brooklyn, NY
39 reviews
I am addicted to shopping (online all the way) and especially when it comes to beauty products of all types or kinds of which is resulting from me seeing a special or a coupon code. This is because I'm all about making a good deal and saving my money. Or a buy one get one free advertisement, whatever is eye-catching instead of it being a need not a want basically.

I recently became a big fan of Ulta from two incidents where they exceeded my expectations. I was a die hard, ride or die Sephora fan, and had decided to take a ride and make a trip to return some recently purchased and received via US Postal Service, various items. In addition, I heard that the location was one of the best I had ever heard of, and waa curious to make my own determination on how easily accessible it waa and so forth. Delightful, relieved and overall grateful are my feelings of Ulta. The adorable associate was very approchable and was a sweetheart. She was helpful and profession but yet remained genuine and that goes a long way with me. One part of my return exceeded the time allowed for a store return (oversight on my part - it was on the back of the receipt) and was instructed to send the items back using the pre-paid label.
Liz H.
Dyersburg, TN
12 reviews
I love Ulta. It is a great shop if you love makeup. The sales associates are very helpful. The products are worth the money.
Amira S.
Charles Town, WV
141 reviews
I absolutely love ULTA. They have both department store and drug store products so I have a bigger variety. They also carry hair products, hair tools, etc. so I can find literally anything I need. The benefit brow bar is great and they also have a salon.
Megan M.
Nahunta , GA
22 reviews
Ulta is always up to date with their products and has anything and everything you are looking for! I love that that also have hair and skin care as well as makeup
Kim C.
6 reviews
Absolutely love this store...I just got some amazing deals with their 50% off of their already marked down clearance items this is my go to store and I always find good deals and products I am not a fan of their salon tho
I love ulta. They have from affordable to brand name products. I also like that you could earn points and they have specials at times.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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