Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,442 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23442)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Heather W.
Middleton, WI
198 reviews
Amazing beauty products at competitive products! I still like Sephora more, to be honest. But ULTA is right up there!
Elizabeth M.
Carbondale, IL
74 reviews
LOVE ULTA, GREAT STORE. They sell such great products and there is no room for improvment. they have good sales
Jamie R.
Clarksville, TN
12 reviews
I love the customer service. They are well informed and always can answer any of my questions. That is why I will always go their with me beauty questions
Janna F.
Oneonta, AL
12 reviews
Ultra is where I go to get the best help with hair products. The variety is amazing - staff is knowledgeable - prices are great!
Devin O.
Hillsboro, OR
648 reviews
I love that you can go to a place that has both drugstore as well as department store brand makeup. You can get all and everything you need in one spot and they have lots of coupons and deals too.
Wendy K.
Minneapolis, MN
30 reviews
Love Ulta. Ive been going there for years and i love how if you dont like a product that you've already use you can still exchange or return the item. I just wish they have some of the makeup brands that i normally shopped for but overall i love it.
Tasha M.
Valrico, FL
30 reviews
Love how you can get all different name brand products there. It's the go to place for all products. Perfume, make up, hair products etc.
Also think it's great that you can get your hair,facials and facial waxing done there
reba k.
hartsville, TN
12 reviews
Ulta brand makeup is awesome I have very sensitive skin and it doesn't break me out. It is worth every penny would recommend every woman try ulta
Katelyn R.
Maryland Hts, MO
35 reviews
I love Ulta's selection of NYX cosmetics. When I go to target the selection isn't anywhere near the selection at Ulta. The one thing I don't like about Ulta is that there seems to be more of a selection of drug store makeup than higher end brands, which I could easily obtain at Walgreens.
Ruhi A.
Albany, NY
4 reviews
I love shopping from here because it has high end and less expensive products all within reach. From make up, to hair care and skin care! Plus, most Ultas have their own salon inside. Great and friendly staff!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us