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Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,487 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23487)
Q&A (186)
Media (406)
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PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Anna P.
Beckley, WV
3 reviews
Ulta is an amazing place to buy any cosmetics. I love how much of a verity there is but also how many different products they carry
Jennifer D.
North Wales, PA
347 reviews
Love the variety at Ulta! I like knowing that if I'm unsure about a certain shade in a high end brand, I can probably find something very similar for a fraction of the cost that I can try out.
Tayla M.
greenfield, WI
97 reviews
Wish the prices would go down or have deals kind of how bath and body works has but I live that they have variety and are very well supplied
Emely F.
Newark, NJ
16 reviews


I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here.Depends on which store I'm at. In the town that is closest to me that has an Ulta there are two stores. Each store is a very different experience. The east side store you can't pay me enough to go into. The customer service is horrible. I would say about 95% of all sales associates I have come across in that store act like they would much rather be somewhere else, and how dare you ask a question. It's not kept as nice as the other store is either. Now if you go to the West store the staff is friendly and willing to help. They will throw in free samples. The store is cleaner. I like Ulta for the fact you can kind of hit two birds with one stone. You have high end things and drugstore stuff too. Some things it's the only place to find that particular brand. It's my go to for NYX products and hair products. But for higher end I generally like going to Sephora.
Molly H.
Waynesboro, VA
45 reviews
Unsure of how to rate this store. TONS of products, but I rarely get the help I need in learning about the different products and options, pros and cons etc
Tasha J.
Lavalette, WV
5 reviews
Large variety of products and brands all in one place. I don't come here often, but when I'm able to get everything I need at once.
Elisha L.
O Fallon, IL
19 reviews
Ulta setting spray is great! I use it all the time! I think it's better than any other setting spray. Ulta is always my go to.
Diana D.
Florissant, MO
29 reviews
I love Ulta. Its so close to me, a lot closer than Sephora so i go there when i need something. I recently got a gift card for a Christmas gift for my niece and they were super friendly there, the customer service was just great!
I decided to splurge a little and got myself a mini version of the Urban Decay setting spray, and one of the Too Faced holiday sets that came out and absolutely love them.
Sabine K.
71 reviews
I always love to shop at Ulta - I find it perfect to have both higher end and drugstore products available at the same location. I really appreciate their rewards program and the fact that you can swatch products in store to find the best matches.
Jill B.
Boaz, AL
8 reviews
Absolutely the best store ever! I cannot go into this store without buying something! I recently purchased new foundation and the girl at the makeup counter was more than helpful and the return policy is the best!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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