Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,329 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23329)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Brandi O.
79 reviews
Love their exchange policy. I'm glad if I don't like a product I can bring it back if it's used. Love all the different brands to choose from.
Lisa S.
Buffalo, NY
51 reviews
The store is always clean. The aisles are easy to navigate. Staff is always super helpful.
Amy D.
Prescott Valley, AZ
8 reviews
The best place to go for beauty supplies. They have just about anything yippy are looking for. Friendly and attentive staff.
Siena H.
56 reviews
Badge Icon
Beauty Junkie Expert
Level 2
You can get anything from Ulta!! It's great! I like the different brand choices and the wide variety of fragrance, skincare, haircare, and of course makeup!
Janice N.
Rancho Cordova, CA
15 reviews
Ulta has amazing sales from time to time, and the staff really know their stuff and can match your skin tone perfectly, and they are usually very pleasant to deal with.
Cynthia  D.
Vista, CA
5 reviews
I love Ulta for its prices but not really for the customer service. I have been incorrectly matched with my foundation on 3 occasions while at Ulta
Lakhena P.
Fresno, CA
15 reviews
I absolutely love ulta it's always my go to spot for everything. They have a high end section and a drug store section so everything is in one store! Plus they have a beauty spot in store much like a salon!
Emily B.
Waukesha, WI
5 reviews
I love the huge selection at Ulta! The prices are great as is the customer service!
And the brow bar! Omg! I go as often as possible.
95 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I love Ulta! They have buy one, get one 50% off often on drugstore brands. As well as $3.50 or 20% off coupons. I don’t like that you can’t use the coupons on higher end brands but I understand
Blends Well
Easy To Apply
Easy To Take-off
Good Pigmentation
Long Lasting
Natural Looking
All Skin Types
Going Out
Sensitive Skin
Comments about Makeup Revolution Ultra Cover & Concealer Palette:
I am a makeup artist so I love a product that I can use on multiple skin types
BOTTOM LINE Yes, I would recommend this to a friend
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us