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Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,366 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23366)
Q&A (195)
Media (405)
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PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Trina C.
119 reviews
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Beauty Junkie Expert
Level 2
I love ulta, it lets me see and test the drugstore makeup with the testers so I don’t end up with colors or textures I hate. We’ve been going forever and they’re always packed but always still nice and helpful!
Emely F.
Newark, NJ
16 reviews


I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here.Depends on which store I'm at. In the town that is closest to me that has an Ulta there are two stores. Each store is a very different experience. The east side store you can't pay me enough to go into. The customer service is horrible. I would say about 95% of all sales associates I have come across in that store act like they would much rather be somewhere else, and how dare you ask a question. It's not kept as nice as the other store is either. Now if you go to the West store the staff is friendly and willing to help. They will throw in free samples. The store is cleaner. I like Ulta for the fact you can kind of hit two birds with one stone. You have high end things and drugstore stuff too. Some things it's the only place to find that particular brand. It's my go to for NYX products and hair products. But for higher end I generally like going to Sephora.
Cesia R.
Nacogdoches, TX
127 reviews
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Beauty Junkie Expert
Level 1
Ulta is the best best to get anything! They have Anastasia collections and even a whole aisle for NYX or Maybelline. This store is in Lufkin and Houston, not in Nacogdoches. Hopefully they actually build one out here. But they even have hair care products. The best irons or hairsprays all in one place. I love Ulta it's my go to place Everytime.
Tasha J.
Lavalette, WV
5 reviews
Large variety of products and brands all in one place. I don't come here often, but when I'm able to get everything I need at once.
Lauren S.
Laramie, WY
9 reviews
I could spend hours in this store and wayyyy too much money! They have almost everything you'll need cosmetic wise.
Diana D.
Florissant, MO
29 reviews
I love Ulta. Its so close to me, a lot closer than Sephora so i go there when i need something. I recently got a gift card for a Christmas gift for my niece and they were super friendly there, the customer service was just great!
I decided to splurge a little and got myself a mini version of the Urban Decay setting spray, and one of the Too Faced holiday sets that came out and absolutely love them.
Love love love Ulta. They always have that hard to find products. My favorite store to go to to buy all my makeup products.
Jill B.
Boaz, AL
8 reviews
Absolutely the best store ever! I cannot go into this store without buying something! I recently purchased new foundation and the girl at the makeup counter was more than helpful and the return policy is the best!
Dawn S.
Walnut Creek, CA
28 reviews
Ulta and Sephora are my go to beauty stores. I typically shop Ulta when I get one of their coupons or they're having one of their 20% off sales. They have certain items that are Ulta exclusives that I like to buy, and I do buy a lot of the non-prestige cosmetics there as well as hair products.
Marissa M.
90 reviews
I love Ulta. The workers te always knowledgeable and helpful. They can color match your foundation. They have everything you could ever imagine and more. They can be quite expensive but it is worth it because you pay for the quality you want
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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