Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,338 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23338)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Antiyana B.
Memphis, TN
9 reviews
They are my best beauty brand. I really love their products. They at my #1 beauty store. Their makeup is beautiful.
April D.
Pittsburg, TX
5 reviews
I love love love Ulta! I enjoy being able to browse and try the products prior to purchasing. I like that they carry both high end and drugstore brands, so I'm able to pick up anything that I'm needing in one place. I also like that they run sales on drug store brands frequently!
Roberta C.
New Braunfels, TX
36 reviews
Great store with different deals everyday. From low end makeup to high end they have it all. I love to go here for my everyday makeup which is good quality and not too pricey. I go about twice a month to pick up and try new items. I recommend to any girl who loves makeup just as much as I do.
Charliegh H.
Grove city , OH
13 reviews
Always can find what I need at Ulta. Many locations also have a Benefit Brow Bar so I can always get my brows done while I'm there too!
Carolyn T.
Saltville, VA
27 reviews
The Ulta velvet blushes are bomb!!! Pigmented and great color selection at a great price
Jess M.
Beechhurst, NY
146 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I like ulta it's always clean and neat and less stuffed than sephora. I just wish they would give samples like Sephora did. I also like that they have a drug store section to their makeup so you can get everything all done at once if you needed it.
I love shopping at Ulta. I use my rewards card each time I shop and save. I love that they have their own brand and it is cheaper than the big brand names. I have used their brand BB cream and love it. It has good coverage and stays on all day. The employees at Ulta are always so helpful.
Meg J.
48 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I always have a pleasant experience when I shop at Ulta. They have a large array of products. I shop there at least once a month. I love how willing everyone is to help me. I will continue shopping there.
Christina L.
San Joaquin, CA
44 reviews
I love ulta they seriously have everything from makeup to drug store products skin care products even a salon its amazing.
Laurissa T.
Pompano Beach, FL
4 reviews
I really like Ulta. I recently just bought 3 items from them. Lip gloss and lipstick combo from Tarte. Some hair clips.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us