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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,020 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24020)
Q&A (190)
Media (413)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ashley M.
Bentonville, AR
9 reviews
Ultra is a great beauty retailer that offers not only makeup, but skin and hair products as well. Their staff is always super friendly and quick to offfer help. Every time I go in I'm always greeted right away and offered help as well as a shopping bag.
Emily S.
Milwaukee, WI
16 reviews
They gave me a free gift for my birthday and it was urban decay eye shadow. It was such a nice free sample. I have gotten their eye liner before. The eye liner was nice however it was too soft and I think that may have been a user error
Kasia R.
Tuscaloosa, AL
26 reviews
I have recently found Ulta to be my go-to for re-upping on my eyelashes. Beyond that, I love the variety of products and services they have to offer as well as their marketing promotions.
Selena L.
Erie, PA
160 reviews
Ulta is an awesome place to spend the afternoon
It's nice to have a selection from walmart to target to macy brand beauty care items all in ONE SPOT
I do wish their fragarance selction was wider
Megan M.
Winston Salem, NC
9 reviews
I love love love ulta. I get most of my lipstick from there. It is very affordable. I love how they always have sales. My fav purchase would have to be my makeup bad. I would def recommend someone shopping there.
Adison T.
2 reviews
I had purchased several eyebrow pencils from various companies and I found that I was most impressed with Ulta brand! It was a better color match, a better product and a far better price!
Kayla M.
Tuscaloosa, AL
21 reviews
Ulta has EVERYTHING that a girl could possibly need! Love going in there and pampering myself but I also go to ulta when I need a quick gift for my mother and sisters!
Jessie K.
Richmond, TX
28 reviews
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Beauty Junkie Expert
Level 1
Ultra always has everything I need, and when I can't find something, the employees are always there to help! I love the products they offer and the customer service that comes with them!
Kori D.
Friendsville, TN
5 reviews
i have only been to ultra one and for my first impression they where great. I went in looking for a foundation and the lady there was so sweet and helped me find my perfect shade and even gave me some tips on applying the product. loved it!
rebekah c.
Carthage, MO
440 reviews
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Beauty Junkie Expert
Level 4
I love our local Ulta! I go there every time I make a trip to the mall! They. Have a huge variety at affordable prices! Plus the quality is good as well as the customer service! I will definitely go back!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
230 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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