Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,485 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23485)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kaytlin D.
136 reviews
Ulta is a great place to shop for all your. Eauty products. They have a huge selection when it comes to different products.
Sanela Š.
Kentwood, Mi
97 reviews
I love ULTA! I seriously go in once a week at a minimum. I love the coupons and promotions that happen around the holidays
Bella D.
Mocksville, NC
268 reviews
All nudes and browns lip color are fantastic. Can be wore with many things. Plums and darker reds for holidays are a smash.
Jessica S.
Greensboro, NC
267 reviews
I really love Ulta.  I like that they have both high end and drug store items, and it's really nice that they have a salon. 
Annette H.
Castle Creek, NY
95 reviews
Whatever I can't find at sephora I can find here. I love that I can also find a drugstore alternative for highend products.
Brooke H.
24 reviews
Tarte shape tape concelaler is wonderful. It lasts all day long and really does what it claims. Would definitely recommend.
Natividad P.
Apopka, FL
17 reviews
Shea moisture amo amo amo amo esta marca ahora quisiera probar el de castor oil q por lo q veo es un éxito porque nunca hay
Michelle C.
13 reviews
I buy my mascara from here and the people are very helpful since I'm not a huge makeup person. I definitely would recommend
Ashley L.
Dyersburg, TN
17 reviews
Love love Ulta! Hair, makeup, nails everything in one stop! Prices are very affordable and store is always well organized.
Jayme Y.
geneseo , NY
656 reviews
I'm so glad to hear that yoga is going to start carrying mac products! This store is great for all things beauty. Love it!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us