Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,030 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24030)
Q&A (190)
Media (414)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Pauline M.
59 reviews
This is a wonderful store as well. It has a ton of products and brands. What is cool is, they have salon services that can be done there on site. they have a lot of deals. Good quality products and good sales.
Alexandra F.
Plant City, FL
7 reviews
The day I went in they were very busy. Beauty experts were running around helping everyone they could and one in specific noticed I was having trouble with finding a foundation shade and she took the time to help me. She found my matching shade, and even applied it to make sure it was absolutely perfect. The customer service was great and I can't wait to go back.
Jayne R.
Palm Bay, FL
51 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I have just discovered ULTA this past week...let's just say I'm almost to 200 points...I've received two bonus goodies...and my birthday goodie...in a WEEK Y'ALL! I'll be back in a few days ULTA
Giselle P.
El Cajon, CA
16 reviews
You can never go wrong with ulta. They have everything you can ever ask for. There are many brushes and bomb foundation and also bomb eyeliners. They have the expensive products but will last you all the way
Marisol V.
Prineville, OR
28 reviews
My favorite for all things beauty. I love that they Carry high end and drugstore and I love that they always have the new releases. I also like their rewards program it can be nice when you want to save money
Sophia B.
26 reviews
Ulta sales are the best and the service workers are so sweet and beautiful! I love how nice and fresh the set up of the store is as well, I don't think they could possibly make this company of theirs any better.
Brittnay C.
3 reviews
Bought tarte clay foundation at an Ultra in PA and love it! Sales people were very helpful picking the right shade since it was summer and your tones have more of warm undertones at that time!
Jennifer B.
Parma Heights
18 reviews
I love ulta almost as much as sephora. The best part about it is they carry less expensive brands as well as high end. If I can't find it a sephora o can usually find it at ulta
Araceli G.
Montezuma, GA
3 reviews
I love Ulta! because not only is it just makeup but a lot of other beauty products for your skin and hair. But you do have a lot of different brands to select from which makes it even better!
Emily B.
Matthews, NC
9 reviews
It is hard to find quality beauty supply stores. I love ULTA though. It is just that... QUALITY. I dont spend alot of money of high end beauty products but when i do i go to ULTA. i like to be treated like I am beautiful . the staff guinually cares about there clients and i can always find what im looking for.
Jasmin P.
San Antonio, TX
115 reviews
In your opinion, do you think the price is worth the product?
Brittney K.
Greenville, MI
39 reviews
Ulta or sephora? Which products are your favorites?
teffany  m.
Houston , TX
8 reviews
Badge Icon
Beauty Junkie Expert
Level 1
Is it better than sephora?
susan t.
Ocala , FL
194 reviews
What your favorite product you get
Breanna W.
Madison Hts, MI
42 reviews
Badge Icon
Beauty Junkie Expert
Level 2
What is your favorite product from there ?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us