Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,462 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23462)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Mellisa B.
New Baltimore, MI
37 reviews
The ultimate go to beauty supply store! I get all my makeup, perfume, brushes, hair products and gift here! I love their selection and pricing!
Janel O.
Tonawanda, NY
28 reviews
I'm in love with Urban Decay Naked foundation. The color matches perfect and it gives your skin a little glow. Feels light with full coverage.
Christin P.
98 reviews
I frequent this store. It has both drug store and high end brands and they are continually adding new brands. Their rewards system is the best.
Brooke S.
Tony, WI
114 reviews
Ulta is an amazing store. If you're every looking for really good quality makeup and any high end brand, you can almost always find it at ULTA!
Amirah N.
Cupertino, CA
47 reviews
Biased because I work at Ulta, but this is your one stop beauty destination. I love the fact that there are always some type of deal going on.
Elizabeth G.
Gastonia, NC
14 reviews
Ulta is a little pricey but you get what you pay for so all in all its a great store, many many selections and varities of different products.
Silvia D.
Leesburg, VA
39 reviews
Ulta is such a great store, we can find many brands and I love the sales and their price!!! If you love makeup you will definitely love Ulta!!!
Courtney A.
Carmel, IN
17 reviews
This place is always greating who ever comes in they always tell u the deals going on and if u don't have membership they tell u all about it!
jaclyn C.
Charleston, SC
146 reviews
Love ordering gifts from Sephoia! My girlfriends love getting little makesups and lotions from there! Would suggest for high end makeup lovers
Alana G.
Wittmann, AZ
28 reviews
Love ulta I can find everything I need for all my beauty needs from make up to hair to my nails great prices convience and such great selection
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us