Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,489 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23489)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
I love ulta in Chillicothe Ohio and so do my kids
We go weekly and I am always saving money for a new product. I love it and love sampling every thing
Sadie C.
Saint Albans, ME
22 reviews
I love ULTA they have great deals, compared to sephora you usually can get the product cheaper and get free gifts as well! They have a ton of products
Mazie L.
Saint George, UT
22 reviews
I love ulta! It is my number one stop for all things beauty. They have things at all price points and they have so many different brands. It is great!
Nirvana G.
N Huntingdon, PA
16 reviews
I've used bronzer from Ulta and it was awesome! It really went on great and gave me a wonderful glow! It had a little sparkle to it, but not too much!
Miriam S.
200 reviews
I love Ulta! Especially the rewards point were you can cash it out to buy more products! I also love how they have drugstore makeup and high end makeup
Jamie B.
Columbia, MO
49 reviews
I love my local Ulta!  All of the employees are so  friendly and helpful.  The store is fully stocked each time I come in and they have everything I need.
Amanda S.
17 reviews
The ulta brand mascara is so amazing it gives my eyelashes a fullness it diez the clump up its very affordable the only con is that it isn't waterproof
lyndsay m.
Cedar City, UT
14 reviews
I love this store not only does it have highend makeup but it also has drugstore brand. This store has great prices especially when they having a sale.
Chelsea P.
eastaboga, AL
107 reviews
Everyone is so helpful when it comes to Ulta and using products such as Too Faced. Quick to correctly match my color and help find the perfect product.
Athena G.
293 reviews
Ulta is the only Place i Buy my makeup! I love shopping here. I always find everything i need and they have Great Deals! And there workers are so nice
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us