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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,032 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24032)
Q&A (190)
Media (414)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jerilyn M.
Arlington, TX
55 reviews
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Beauty Junkie Expert
Level 4
Love love love Ulta! It's my go to place since they have both high end & drugstore products. Employees are generally very nice and helpful, and the store is organized (for the most part; exception with holidays but that's to be expected!) I also go here to get my hair done, the hairdressers I've had have all been wonderful and friendly, and do a great job at cutting and styling my hair. I also really love the rewards system they have!
Rose B.
Etna, CA
9 reviews
Ulta is my go to store to find not only the best selection of beauty products, but also beauty tools. As well as being able to earn points for additional discounts and more. I also love they have salons in their stores. I haven't used one yet. I need to find one or they need to start using Olaplex in their hair coloring and processing so I can extend the health of my hair. If they had that, it would be 5 stars.
Melissa A.
310 reviews
I'm giving only 4 stars because of my hard time recently with trying to find products in the store. Tags for brush cleaners were buy 2 get 2 free and it claimed "bath, body and etc" so I'm looking all over for other items that I can mix and match for this deal and I can't find anything. Very frustrating, I didn't want 4 of the same damn thing. Otherwise, seems like they have a good variety of brands, however the store is a bit confusing to people who don't shop there too frequently. Only reason why I have gone back is because I have found a few great deals.
Jamie M.
Batavia, NY
99 reviews
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Beauty Junkie Expert
Level 2
As a cosmetologist I was super skeptical about going in this store, as I'm set in my ways and have favorite places to buy product and very picky. Well let me tell you.. this place is like a candy store for people who enjoy beauty products. I found products that I had been looking for that I assumed didn't exist anymore. That AND I bought FIVE eyeshadow palettes and FOUR makeup brushes for $60. And I love them!
Yancy W.
Woodbridge , VA
48 reviews
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Beauty Junkie Expert
Level 2
I love Ulta!! I love that they carry both drugstore products and prestige brands. So what ever your budget is you can definitely find your beauty item at Ulta. I personally think they need more girls on the floor. It seems that any time I go to an Ulta I'm always looking for a consultant. Their rewards are by far my favorite compared to any other beauty store. I love that their point equal money off products. Ulta is definitely one of my favorite stores!
Melissa K.
Burton, MI
169 reviews
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Beauty Junkie Expert
Level 4
My first Ulta experience was interesting to say the least. It was very difficult to find someone to help me look for the product I was looking for. When I was finally able to approach one of the make-up artists, she first told me they didn't even carry the item I was looking for. After I told her I had verified it before coming to the store she told me different areas I could go search. Not the best customer service.
stephanie b.
E Northport, NY
23 reviews
I love Ulta. I can get all of my favorite brands of makeup for a decent price in one place. If i'm feel adventurous and glamorous I can buy high end products but they also offer great less expensive brands like Maybelline. I would recommend shopping here to friends, family and anyone who will listen. They also have a great rewards program that allows customers to get points they can redeem for free products.
Madison L.
American Fork , UT
101 reviews
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Beauty Junkie Expert
Level 4
Ulta is my go to store for cosmetic purchases! The staff is incredibly friendly and they always help me find what I'm looking for! Also, their rewards program is one of the best around! You get to redeem your points for actual cash in store rather than redeeming them for something silly like a sample! They also have a full service hair salon, skin care services, and a brow bar! It really is the ultimate beauty destination!
Becca A.
123 reviews
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Beauty Junkie Expert
Level 4
Although Ulta can be a disaster in store at times (messy, out of everything) it is still my favorite place to shop for makeup. I have only had positive experiences with staff, their return policy is top notch & their rewards program is the best out there. Being a Platinum member is amazing & I love stocking up on my daily products during 5x points promotions! Save those points up and use them in 2000 increments to get the best deal!
Frances A.
Charlotte, NC
45 reviews
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Beauty Junkie Expert
Level 2
Best place to get lost in . Definitely come in with some cash ! There are two sides I want to say the affordable side and the splurge side . I deff use both sides . You have all types of brands from NYX , to smashbox , to hair products and perfumes and colognes! Everything you would want for your beauty needs . Not to mention the girls there know what they are talking about and always give you the right help . I always leave like a princess ecstatic to get home with my goods .
Jasmin P.
San Antonio, TX
115 reviews
In your opinion, do you think the price is worth the product?
Brittney K.
Greenville, MI
39 reviews
Ulta or sephora? Which products are your favorites?
teffany  m.
Houston , TX
8 reviews
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Beauty Junkie Expert
Level 1
Is it better than sephora?
susan t.
Ocala , FL
194 reviews
What your favorite product you get
Breanna W.
Madison Hts, MI
42 reviews
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Beauty Junkie Expert
Level 2
What is your favorite product from there ?

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