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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,020 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24020)
Q&A (190)
Media (413)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jerilyn M.
Arlington, TX
54 reviews
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Beauty Junkie Expert
Level 4
Love love love Ulta! It's my go to place since they have both high end & drugstore products. Employees are generally very nice and helpful, and the store is organized (for the most part; exception with holidays but that's to be expected!) I also go here to get my hair done, the hairdressers I've had have all been wonderful and friendly, and do a great job at cutting and styling my hair. I also really love the rewards system they have!
Madison L.
American Fork , UT
101 reviews
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Beauty Junkie Expert
Level 4
Ulta is my go to store for cosmetic purchases! The staff is incredibly friendly and they always help me find what I'm looking for! Also, their rewards program is one of the best around! You get to redeem your points for actual cash in store rather than redeeming them for something silly like a sample! They also have a full service hair salon, skin care services, and a brow bar! It really is the ultimate beauty destination!
Valeria C.
Windermere, FL
3 reviews
Loooooooove this store! All the employees are up to date with trends, and the store has a wide variety of hair and makeup products. The only limitation this store really has is that it lacks some higher-end products, but on the other side, it does has drugstore products along with name brands offering a wide range of options for purchase. Also, their rewards program may be the best I've seen in any makeup store
Becca A.
123 reviews
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Beauty Junkie Expert
Level 4
Although Ulta can be a disaster in store at times (messy, out of everything) it is still my favorite place to shop for makeup. I have only had positive experiences with staff, their return policy is top notch & their rewards program is the best out there. Being a Platinum member is amazing & I love stocking up on my daily products during 5x points promotions! Save those points up and use them in 2000 increments to get the best deal!
Taylor M.
Lynchburg, VA
43 reviews
Ulta is wonderful because you can do bargain drugstore shopping and splurge a little bit too! I love that you can stack their store coupons with manufacturers coupons for the drugstore items. They also do a 20% off your entire purchase (including prestige items) once a year right before Christmas, which is a great time to splurge! Their birthday gifts are always phenomenal and their rewards system is easy to participate in.
stephanie b.
E Northport, NY
23 reviews
I love Ulta. I can get all of my favorite brands of makeup for a decent price in one place. If i'm feel adventurous and glamorous I can buy high end products but they also offer great less expensive brands like Maybelline. I would recommend shopping here to friends, family and anyone who will listen. They also have a great rewards program that allows customers to get points they can redeem for free products.
Alexis M.
Lexington, KY
40 reviews
Ulta has an amazing online application. It makes finding products so much easier, and the brands are always grouped together making the shopping experience a breeze for customers. The only downfall I find with Ulta is that they lack a variety of products. Meaning some of the brands they supply they don't carry all of the products that Companies such as Sephora does. Though, I find Ulta has more value sets. Which are high end products at sample size valued at an inexpensive price which makes dabbling in new products easier. Because you don't have the money commitment issue allowing you to experiment without spending a hefty dime. I also love the fast shipping all of
My products took a maximum of two business days to ship.
Frances A.
Charlotte, NC
45 reviews
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Beauty Junkie Expert
Level 2
Best place to get lost in . Definitely come in with some cash ! There are two sides I want to say the affordable side and the splurge side . I deff use both sides . You have all types of brands from NYX , to smashbox , to hair products and perfumes and colognes! Everything you would want for your beauty needs . Not to mention the girls there know what they are talking about and always give you the right help . I always leave like a princess ecstatic to get home with my goods .
Yancy W.
Woodbridge , VA
48 reviews
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Beauty Junkie Expert
Level 2
I love Ulta!! I love that they carry both drugstore products and prestige brands. So what ever your budget is you can definitely find your beauty item at Ulta. I personally think they need more girls on the floor. It seems that any time I go to an Ulta I'm always looking for a consultant. Their rewards are by far my favorite compared to any other beauty store. I love that their point equal money off products. Ulta is definitely one of my favorite stores!
Kat H.
Salem, MA
21 reviews
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Beauty Junkie Expert
Level 1
Ulta's selection is second to none. I love the concept of having both drugstore and high end cosmetics in one store. However, their drugstore prices are still higher than going to a discount department store, like Target or Walmart. Their points program is nice, but the rewards seem few unless you are a very heavy makeup buyer. But on the positive side, I could spend hours and hours wandering the aisles there!
Diana S.
27 reviews
Can I find some specials for makeup?
Roxanne W.
Houston, TX
39 reviews
What do you use Ulta for the most?
Rocio R.
190 reviews
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Beauty Junkie Expert
Level 4
Renee S.
Bronx, NY
13 reviews
Does anyone know if Ulta carries It Cosmetics? I really want to try but I don't know where to find it.
Crystal C.
Santa Rosa, CA
24 reviews
What's your experience been like with the staff at Ulta stores?

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