Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,473 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23473)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Natacha G.
New York, NY
69 reviews
love their variation between highend and drugstore makeup and they have great deals and carry some brands sephora doesn't just isn't easy to visit in the city
Audra D.
Kingsville, TX
66 reviews
I love how they have such a variety of products to choose from. I had an amazing experience the first time I walked in. I was not limited to certain products.
Itzel B.
Chula Vista, CA
14 reviews
Ulta has everything. High end products and cheap products. They have hair products and face products, basically everything, I love everything about this store
Danielle P.
95 reviews
I really like Ulta. I can find so many different products for my curly hair.
Caitlin K.
20 reviews
Ulta is a good store. They are very shopable and offer several brands. Their reward system is pretty great. I dislike their policies about samples and returns.
Cassidy B.
83 reviews
Ulta is like heaven for makeup lovers, they also have more than just makeup they have hair products and hair tools too. They even have a salon in some of them!
Diana R.
Miami, FL
4 reviews
You know I've heard wonderful things about ulta but honestly every time I've gone there, all I get is bad service. Maybe it's because I've gone without makeup
Jennifer T.
Martinsburg, WV
73 reviews
I most definitely shop at ULTA but only online! The store near me has the most under trained rude staff imaginable! But all my online orders have been amazing!
Catherine R.
Bangor, ME
22 reviews
Ulta is my favorite. They have soooo many NYX products, and almost any other beauty product I could want. The employees have always been super nice to me also.
Carmen R.
127 reviews
One of my favorite stores !!!!!!'nnnnI think I buy everything from the store everything I need !!!!make up ....color for my hair etc. The store is   Awesome !!! 
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us