Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,353 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23353)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Lori L.
Vine Grove, KY
17 reviews
I love Ulta. The sales are great, and who doesn't love surprise free samples? They don't carry all of the products in certain lines like biosilk, but have a lot of top brands.
elizabeth m.
Syracuse, NY
5 reviews
I love Ulta they have the best selection of fragrances and good prices and always around Christmas time they have gifts that match the fragrances!
Debra Z.
20 reviews
This is the greatest store around. They have everything I need when it comes to make-up. They have a wide range of products and prices. Their rewards program is awesome as well.
Annie S.
Harleton, TX
93 reviews
Ulta has a huge variety and their makeup brands are super high quality. My first time shopping at Ulta was just last week and I am beyond impressed!
Nicole M.
Tewksbury, MA
21 reviews
I love shopping at Ulta. It's actually an addiction to me, haha. They sell great products for good prices. I've never been disappointed. Love their coupons and rewards program!
Vanessa P.
Idaho Falls, ID
31 reviews
I am OBSESSED with this store!!! I love all the products! There are so many amazing brands to choose from. And its all super good quality products
Kelly H.
21 reviews
Love this store! So many different beauty products to chose from. I could spend hours in this place just walking around and looking at everything.
Ashley C.
336 reviews
Ulta is where it is at! I could spend days in that store just looking at all of their products! thank you for being awesome!
Ariella B.
126 reviews
Nice selection of fun beauty products, just wish they had more natural items! I love the fact that they always have samples out to play with the colors before you buy a product
Paige H.
Noblesville, IN
121 reviews
I use a number of different makeup product in my daily routine, and Ulta is my one stop beauty shop. Absolutely love this store and their staff!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us