Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,409 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23409)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Selene E.
59 reviews
Ulta is amazing... They staff great, knowledgeable workers, and they always give samples of they have some behind the counter, a plus for any beauty fanatic.
Misty M.
Madera, CA
135 reviews
I can spend my whole paycheck on this store. Great selection of hair makeup style tools. Don't forget your coupons that come in Sundays paper also work here!
Ashlyn H.
Harvey, LA
178 reviews
I love ULTA! I use to work their as an associate and they are seriously such a great company to work for, i love everything they offer!
Tara W.
13 reviews
Love Ulta! Customer service is great, and if you can't find it in stores, then they will definitely have it online. I always get good coupons from them too!
Laura l.
42 reviews
One of my favorites to get my make up. Everyone is always so nice. Points add up fast and getting a discount helps with all the stuff you end up buying lol.
Natalie H.
Nevada, OH
110 reviews
I really miss this place. I don't have one where I live now. There were so many options. It was pretty expensive, but the rewards program really helped out.
Crystal B.
Locust Grove, GA
34 reviews
This store has anything you could want when it comes to hair and makeup. They jot only carry high end brands but also drugstore brands. They frequently have sales and have coupons! Love this store!!!!
Lydia G.
94 reviews
I love this store! I don't shop there much cause I'm a mom in a budget but when I do it is well worth it. I love their store brand too very affordable too.
Hannah S.
Van Wert, OH
55 reviews
I have nothing to complain about with ULTA! Their own brand products work very well! Always look for deals and never skip the clearance section. You can find some amazing things for very little money
shelaine h.
14 reviews
Great for beauty products. They allow you to test almost everything in the store before making the purchase. Best way to find your shades in every product. They usually have coupons every week to use.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us