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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,485 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23485)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Melanie E.
Lowell, MI
75 reviews
I pretty much exclusively buy all of my beauty products at Ulta at this point. They always have a great selection and very helpful salespeople. They're also great for a quick eyebrow wax if I don't have time to make an appointment at the salon.
Sabrina B.
122 reviews
There is no greater place for me to be than at an Ulta store. I love makeup and Ulta has anything I could ever want. Even ordering online is easy.
Ashley H.
Sylacauga, AL
44 reviews
One of my favorite stores! They are always having great sales and sending coupons through the mail. I even get free things after I spend so much money there. Great place to shop.
Audrey G.
92 reviews
Yay, Ulta is so much fun. My only negative with the store is that I try to buy items on clearance so I can try out a lot of items for cheap, but when I go to check out, the items that are on clearance never seem to ring up on sale. Hmm.....
Amanda S.
Plano, TX
213 reviews
Who doesn't love ULTA? You can get things all the way from drug store to high end quality. You an go in and buy makeup for the entire face for $20 or for $200. This place is amazing.
Anna P.
Winston Salem, NC
431 reviews
My favorite beauty store ever! I feel like a kid in a candy store every time I go. So much to choose from. From drug store brands to fancy brands.
Janell W.
Osseo, MN
17 reviews
I could wonder through Ulta for hours. Smells great, looks great, super sales! They have everything a girl (or in my case, older lady) could want! Their ads are wonderful and sales are so frequent. Love the customer reward program too.
Alyssa A.
Fort Bragg, NC
35 reviews
Ulta has a great selection of name brand beauty products. The prices are affordable and there are tons of testers and people to help when needed.
Elizabeth  C.
National City, CA
9 reviews
Ulta the best of both worlds! From high end cosmetics to drug store! They always have great deals and the more you buy the more point you earn which can be redeemed for products!
Mimi K.
Whittier, CA
102 reviews
In my opinion, they have a much better loyalty program than Sephora. Also, they really know what they're talking about at Ulta! I always ask them for suggestions on what to get and they always recommend something I end up falling in love with!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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