Ulta is a great beauty store that sells makeup products, skincare, and haircare products as well. Its a one stop shop! I've never seen a messy or unorganized Ulta and the employees always greet me with a smile. The only con is that they may not always have the makeup products that you could be searching for because they do not sell only makeup products like Sephora does. But they do sell salon hair products at decent prices which Sephora doesn't.