I love so Many of Ulta's Store Brand Make Up Products, from setting powders to eyeshadow and face make up brushes! But I've been pleasantly surprise by the Lip Ombre Duo! Beautiful colors for such a gorgeous Lip that can be paired with multiple make up and eyeshadow looks. Only thing is it is a little dry, you def have to apply a nice moisturizing lip balm or cream before applying theses 2 in 1 Lip Pencil Duo! If they tweek the formula a tad and have it a little creamier and hydrating it would be my fave Ombre lip duo....but I'd def pick my NYX Cosmetics Ombre Lip Duo which is a A+, 5⭐ Product over these but these are definitely nice and the price is great!