Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta Lash Icon Mascara  uploaded by Jenna R.Ulta Lash Icon Mascara  uploaded by Carla M.Ulta Lash Icon Mascara  uploaded by Carla M.
Ulta Lash Icon Mascara

Ulta Lash Icon Mascara

BY ULTA

3.6 out of 5 stars
  • 5 Stars34%
  • 4 Stars20%
  • 3 Stars32%
  • 2 Stars12%
  • 1 Star3%
3.69 / 5 based on 95 Reviews

Top Questions See all 18 Q&A

  • I've been searching for a new mascara because I like to change up...1 Answers
  • How is the lasting power on this one? Waterproof? And if not does...1 Answers
  • Any tips on applying mascara without getting it e... Be the first to answer!
Ulta Lash Icon Mascara
Ulta Lash Icon Mascara
Reviews (95)
Q&A (18)
Media (3)
Leave a Review
REVIEWS
Chloe M.
Clinton, IA
84 reviews
If you want beautiful, full eyelashes - DO NOT use this product. I purchased this product with high hopes (I have had great experience with other products in Ulta's makeup line in the past). I was completely disappointed. After applying this mascara my lashes were clumpy and heavy, and lost all their curl. I would not purchase again.
Lynn S.
85 reviews
Beauty Junkie Expert Level 4
I have really sparse lashes, and try new mascaras all the time. I got this in a freebie bundle with another purchase and wanted to try it. Not a fan. It's dark, which is about the ONLY positive to this mascara. It gets really clumpy if you don't wait for each coat to dry completely before the next. The brush is neat to look at, but is pretty ineffective.
Carla M.
Maywood, NJ
41 reviews
I am a Maybelline Great Lash loyalist. But I have frequented Ulta since one opened in my area. I had good experiences with their blushes and eyeliners so I made an impulse buy.

When I put on mascara, I like to put a few coats on to really darken and thicken my lashes. No can do with this product. After 1 coat, the mascara clumps terribly.
Jennifer E.
10 reviews
I never have any luck with ULTA mascaras, or most ULTA products in general, honestly. Every couple of months though I'll go off a whim and purchase a new mascara from Ulta in hopes they fixed their formula and their mascara becomes magical. Never happens. It's supposed to be a voluminous mascara but it doesn't really do much. Not impressed.
Bobbi C.
46 reviews
Beauty Junkie Expert Level 4
This mascara is supposed to build volume. It ends up just being kind of clumpy unless you're careful to wipe down the wand fairly well before applying. It doesn't smudge or smear, which is nice, but it's not worth the work. There are better mascaras out there at the drugstore--skip this one.
Rachel O.
180 reviews
Beauty Junkie Expert Level 3
I absolutely love this mascara! It's affordable and effective. I used to pay $30 for mascara but this one is way cheaper and better. Your eye lashes don't clump with it. It goes on smoothly and doesn't look caked on. I love that it isn't heavy on my lashes. Well worth the money!!
Samantha S.
73 reviews
Beauty Junkie Expert Level 4
This eye liner works well and accentuates your lashes while wearing it but I have noticed that I am not as pleased with it when I want it to come off. Even after scrubbing in the shower it stays for at least another day clumped in my eye lashes. Although that is good as far as being water proof, that is not what I wanted it for.
Amera A.
Temple Terrace, FL
71 reviews
Beauty Junkie Expert Level 4
I've been buying department store mascaras the last few years, and, in an effort to cut back on my spending, decided to try this mascara since my favorite on-line makeup artist Makeup Geek has recommended it several times as her favorite mascara. It's a great mascara, but there's definitely a learning curve that goes with it.
Kae L.
Columbus, GA
148 reviews
Beauty Junkie Expert Level 4
Although I wouldn't call this the worst mascara I've ever tried I will say that it is "ok" at best. If you only want/need to apply one coat or if you use it as a second coat to a different brand then you will be fine. Otherwise, this tends to clump easily. You can get better formulas for the same price or relatively close.
jami g.
Grants Pass, OR
53 reviews
Just tried out this mascara for the first time. Overall I felt it was a good product. It went on smoothly and had no problem with flaking off. Downside is I had to wipe off a lot of the excess color back into the bottle to keep lashes from looking clumpy.
Audrey F.
Sabina, OH
34 reviews
Did this product make your lashes look fuller or longer?
Annie S.
Hamilton
17 reviews
What is your favorite brand of mascara?
Sierra P.
London
19 reviews
Are these really worth it??
Jessica S.
Whitesboro , NY
109 reviews
Beauty Junkie Expert Level 4
Are Ulta mascara's worth trying ?
Annie S.
Hamilton
17 reviews
Do you prefer drugstore mascaras or high-end mascaras?

Join now to gain access to over 25 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us