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ULTA Gel Eye Liner Pencil
24 varieties available

ULTA Gel Eye Liner Pencil


4.3 out of 5 stars
  • 5 Stars60%
  • 4 Stars22%
  • 3 Stars12%
  • 2 Stars5%
  • 1 Star1%
4.36 / 5 based on 200 Reviews


Gel Eye Liner Pencil - Ulta's Gel Eye Liner Pencil is a super creamy, pigmented gel eye liner pencil that provides effortless smooth application and lasting pigmented coverage. - Gel Eye Liner Pencil see more...

Top Questions See all 14 Q&A

  • I have been needing a new eye liner and i love gel eye li...1 Answers
  • Does this eyeliner smudge out does it stay in place once ...4 Answers
  • Does anyone else have a great eye makeup remover that wor...1 Answers
ULTA Gel Eye Liner Pencil
ULTA Gel Eye Liner Pencil
Reviews (200)
Q&A (5)
Media (20)
  • "I recently bought an ulta gel eye liner pencil and fell in love. It is very affordable and looks great. I like they way it is easily applied, it goes on smooth and even. I would definitely get this product again and I recommend this eyeliner to others." in 39 reviews
  • "Love this eyeliner! This gel liner is perfect for your waterline and stays on longer than most gels out there. Nice pencil form makes it easy to carry with you for easy touch ups on the go!" in 15 reviews
  • "I love gel eyeliner and this one glides on perfectly without feeling like you're stabbing your eye out. I love the black color because it's pigment and color pay off is great " in 14 reviews
Jenny A.
5 reviews
Review for: Black/Brown (rich black/brown matte), Chocolate (rich brown matte), Black Out (deep black matte), Mink (deep brown matte) more...
I am a makeup addict and have purchased and tested pretty much every major eyeliner brand on the market from drug store and luxury brands, these gel eyeliners rank at the very top of my list. I like dramatic smoky eyes and smudge-able pencils and these are fantastic for that. I’ve read a few other reviews that complained that these don’t go on smoothly and honestly I have legitimately no idea what they are talking about, out of all the eyeliner pencils I’ve tried I’ve found that these, along with Marc Jacobs and Urban Decay pencils go on the smoothest. This is my favorite must-have item of all the Ulta brand cosmetic products; they compare to $30+ dollar liner pencils at a fraction of the cost.
Sam H.
74 reviews
Beauty Junkie Expert Level 1
Review for: Storm (bright purple with flecks of silver glitter) more...
I purchased this eyeliner in the color “storm,” and was pleasantly surprised. It comes off as a warm, bright, true purple. I was happy that it didn’t look brown as many purple pencils do. I like to use this when I want just a little pop of color, that isn’t too noticeable so I can wear it to work. The glitter isn’t super noticeable- I would say it’s more of a shimmer, which looks really nice. They stay on all day, and the color never fades or transfers. As far as price goes, I think they’re around $10 regular price, but I will get these pencils when Ulta has sales, so they’re definitely worth it then. I would recommend these to anyone who wants to add a little bit of fun color to their routine. I will be picking up more colors in the future.
Madhu D.
127 reviews
Beauty Junkie Expert Level 3
Review for: Silver Dust (silver metallic shimmer), Denim (deep blue matte), Peacock (greenish blue metallic shimmer), Copper (deep copper shimmer with flecks of silver glitter), Mink (deep brown matte) more...
These are great eyeliners. And Ulta always have great offer on their products. I purchase these for $3 per piece during one of their sale time. So considering the price I got for, great quality product. I pop them when I don't want any eyeshadow on, for a easy eye makeup. They glide on easily and don't smudge. They do fade slightly with time. If you want to try some fun shades do try these!
Sam S.
O Fallon, MO
104 reviews
Beauty Junkie Expert Level 1
Review for: Black Out (deep black matte) more...
I reach for this all the time. I love how it looks, love the application, love how smooth it, and love that it is very cost effective. Basically, I love this product. I find myself reaching for this eyeliner the most out of all of them because it is comfortable to wear and doesn't irritate my eyes. It glides on so smooth like everyone says. A definite repurchase for me.
Ashley C.
Opelousas , LA
343 reviews
Beauty Junkie Expert Level 4
Review for: Denim (deep blue matte) more...
I have 5 of these in different colors and I love them all. For an 8 eyeliner they’re great. They last in my water line, they don’t bleed or smear, or cause gooping up in the corners. I do have to reapply for my waterline but I have watery eyes so I don’t expect miracles. Here also great to tight line with
Noa F.
31 reviews
Beauty Junkie Expert Level 1
Review for: Halo (white metallic shimmer) more...
This eyeliner is super pretty!! I have it in Halo, and I use it in the inner corner of my eyes, as well as to line the lower part of my eyelids (waterline). It really brightens my eyes and makes the whites of my eyes look even whiter. I definitely look more awake when I use this eyeliner! Overall, this is the best white eyeliner that I’ve ever tried/used, and I absolutely recommend it to both makeup pros and beginners!
Heather P.
146 reviews
Beauty Junkie Expert Level 3
I have been using this gel pencil for a while now. It is def a favorite and its always in my makeup case. For the price you cant go wrong. Its super black pigment , glides on and stays for the whole day unless you put it right on the waterline like i do then you may need to reapply once. But it looks great!
shahin m.
151 reviews
Beauty Junkie Expert Level 3
Review for: Black Out (deep black matte) more...
They had a deal in Ulta if you buy $19 worth of products they give a whole Ulta gift bag with 14 products. so I bought 2 gel eye liner pencil. It said it is smudge proof but it did get smudged. But it is quite affordable and not that messy. But I wouldn't buy again.
Brooksann S.
Bainbridge, OH
174 reviews
Beauty Junkie Expert Level 2
This eyeliner has a perfect felt tip that makes it easy for making a wing. I can't remember how much I paid for it but it was under 5 bucks. Only problem I had with it was that it dried real quickly on me.
Angelina B.
Keene , NH
280 reviews
Beauty Junkie Expert Level 3
Review for: Black Out (deep black matte) more...
Gel eyeliner is the best for lining your eyes 👀! Not too mention this brand uLTA comes in almost any color you could want ! I know we all struggle too find that perfect eyeliner that won’t smudge and won’t get all over ! This is the one ☝️! It’s just perfect! It lasts so long and goes on so dark or the color you want . Ladies if you wanted to try a new eyeliner or just want to try something new , look no further this is the one for you ! Gel eyeliner is life ! ULTA Gel Eye Liner Pencil
Heather F.
Roosevelt, UT
28 reviews
Does this eyeliner smudge out does it stay in place once on? Is it waterproof?
Carmen C.
Milwaukee, WI
252 reviews
Is it creamy and waterproof? Would anyone compare to UD eyeliner?
Gabriela O.
130 reviews
I heard the formula of these eye liners are similar to the L'Oréal silkissime eyeliners. Would you agree?
Aneta L.
211 reviews
Does anyone else have a great eye makeup remover that works for this? I feel like my normal routine isn't removing it- it's that strong of a color! I love it!
Denitra S.
Greeley, CO
59 reviews
I have been needing a new eye liner and i love gel eye liner i have the one with the brush and i was just wondering has anybody tried this? And if so does it work good?

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ULTA Gel Eye Liner Pencil
ULTA Gel Eye Liner Pencil