Although I like these tampons and they do the job, I think the only hype about them is the fact they're smaller, they click when you use them, & they're colorful. If it weren't for all those useless features, they wouldn't be that great. They're actually kind of expensive compared to other brands! I buy playtex gentle glide because I really like the 360 protection. It makes it a lot more comfortable pulling it out..verses other tampons just getting fatter in width which could potentially cause some accidents. Anyways, before this gets gross, don't get me wrong here! These tampons are nice and portable, but if you're looking for less portability/fun colored packaging, then go for playtex gentle glide!