This brand has my absolute favorite feminine products! I used to try different brands of tampons, but then I settled on Kotex. I knew I'd love U by Kotex Fitness the second I opened the box. All Kotex tampons have a plastic applicator stem that clicks into place when it's pulled out completely. This size conversion element makes the tampons compact and perfect for small purses. These are absolutely ideal for sliding into thin pockets or handbags. The packaging is cute and colorful too, making it super modern-looking. The FITPAK case is also durable and small, good for holding three or so tampons. The tampon itself holds up really well. The larger the product from Kotex, the more it can hold and the longer it will last. I tend to use the Regular size during my normal/lighter days, and change them every few hours. I've noticed they tend to expand as a cylinder, and not blossom open at the top. They're really absorbent and secure. If you're looking for a really comfortable and quality tampon, I'd definitely suggest U by Kotex Fitness! I received this product complimentary from Influenster for sampling purposes.