The hubby picked up a bottle of this last week and its the smoothest sake that I have ever had. You can warm it up or have it at room temperature or chilled, and there is no burning alcohol sensation when you drink this. It's a very flavorful sake and has hints of peach in it yet its silky. This sake is made in a way that removes impurities which is why it goes down very well. This is very good quality for around $30.