Didn't taste anything like cool whip, which I love. It's got more of a vanilla marshmallow flavor that is perfect woth strawberries or on a cup of hot cocoa. The consistency was thick and very fluffy, not oily like many tub creams. Overall I was really shocked by how much I liked this. Also it is kid approved.
You can't really tell the difference between TruWhip and Cool Whip. The price is a little more expensive than Cool Whip so I try to buy it when it's on sale. I like to eat it on pound cake with strawberries and blueberries.
Amazing! I absolutely love this stuff. It tastes just like vanilla bean ice cream, it's Non-GMO and only a dollar more than the traditional whipped cream products in the frozen aisle. This is thicker and creamier than any whip cream I've ever had. I keep it frozen and eat it like ice cream. It's that good!