This is my favorite gum. The brand is good and this particular flavor is one that smells great and tastes amazing. It is sugar free so it's not bad for your teeth. The sweetness and flavor satisfies the craving for something sweet and sugary that I am looking for too so it helps me to avoid eating junk. I can't stand the packages though - they fall apart easily and then there's gum all over my purse but other than that, the gum itself is great. It's the only brand. I would recommend it.