By far the best shampoo I have ever bought for red hair. Keeps my hair looking vibrant where I don't have to dye my hair all the way through the ends every time I go to a hair salon. It's worth every penny! ❤❤❤ it!

I recently colored my hair a black to red ombré, and my hair stylist recommended this shampoo to me to maintain my hair color! It is very pigmented and definitely brightens my hair. I just hate the smell.

Love this. My hair isn't dyed, and I bought this shampoo with the hopes it would bring out the natural red tones in my auburn hair. It's so subtle and beautiful! I used this with my regular conditioner and my hair is happy, healthy, and looking very bright and natural. Be warned though, it will stain your tub/shower a little bit pink (nothing a little cleaning can't fix.)