Protects and Holds. Our Philosophy From our origins in salons around the world, we have always been driven by a simple truth: every woman deserves to look fabulous without spending a fortune. TRESemme is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired, stylist tested products to help you create your own style and experience that salon feeling everyday. This Product Professional quality formula works with styling irons to provide lasting style control when creating straight styles, waves or curls as well as helping protect hair from heat damage. Use with straightening irons for sleek, straight styles or use with curli.