I originally tried this when an associate was giving out samples and it was so good I had to buy it that day. I continue to purchase this if we are hosting friends, having a wine pairing night or if me and my hubby are craving a delicious, creamy snack. I love dipping TJ's organic corn dippers in this, but it's delicious with tortilla chips, sliced baguette or potato chips! It's super versatile and great for all tastebuds, even people who don't like super spicy dips. Get it on your next haul, you won't be disappointed!